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ONBOARD Magazine autumn 2023

ONBOARD is aimed purely at the superyacht professional – whether onboard or shoreside. 100% of your spend will hit your targets on the Mediterranean from Palma in Mallorca, Barcelona, through France to Genoa and beyond together with Montenegro and the Aegean, plus the eastern seaboard of Florida. We hand deliver every copy to superyachts over 30m to make sure your message gets in to the hands of the decision makers on board. The publication is also delivered to relevant businesses around the ports and marinas together with shipyards. We also attend the major yacht shows in Monaco, FLIBS, METS, Boote Dusseldorf, Palma and MYBA for on site distribution. Plus, we post over 500 copies to relevant businesses not on the Mediterranean such as the UK, the Netherlands, Germany the rest of northern Europe and of course the USA and Caribbean. We work hard to develop a publication that all the crew and land based decision makers will read from cover to cover. An enjoyable and informative read for everyone means your message will be read. Talking about your brand, product, services and your team is essential and with our help, the message hits the right decision makers.

ONBOARD is aimed purely at the superyacht professional – whether onboard or shoreside. 100% of your spend will hit your targets on the Mediterranean from Palma in Mallorca, Barcelona, through France to Genoa and beyond together with Montenegro and the Aegean, plus the eastern seaboard of Florida. We hand deliver every copy to superyachts over 30m to make sure your message gets in to the hands of the decision makers on board.

The publication is also delivered to relevant businesses around the ports and marinas together with shipyards. We also attend the major yacht shows in Monaco, FLIBS, METS, Boote Dusseldorf, Palma and MYBA for on site distribution. Plus, we post over 500 copies to relevant businesses not on the Mediterranean such as the UK, the Netherlands, Germany the rest of northern Europe and of course the USA and Caribbean.

We work hard to develop a publication that all the crew and land based decision makers will read from cover to cover. An enjoyable and informative read for everyone means your message will be read.

Talking about your brand, product, services and your team is essential and with our help, the message hits the right decision makers.

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miles of cruising on a single tank of fuel<br />

of around 16,000 litres.<br />

As powerful as Britain might be, when<br />

it comes to yacht design and small<br />

boatbuilding, it is not that well known for<br />

the power modules. That might well be<br />

on a course of change. In recent years,<br />

diesel-powered outboard motors have been<br />

gaining popularity as the preferred choice<br />

for powering tenders in the superyacht<br />

market. There is still not a huge choice<br />

when it comes to diesel outboards in the<br />

200hp+ size bracket required to power<br />

planing craft, but two new manufacturers<br />

have been quick to the market, neither<br />

of which, to the surprise of some market<br />

commentators, represent the existing US<br />

and Japanese ‘household names’ that had<br />

dominated in gasoline outboards for so<br />

many decades. Of these two enterprising<br />

entrants, Cox Marine is very much flying the<br />

flag for high quality British manufacturing,<br />

with its state-of-the-art facility in Shorehamby-Sea<br />

capable of producing more than<br />

4000 of its CXO300 motors per year.<br />

Great Britain is certainly not a low-wage<br />

economy, though, so any fool could tell<br />

you that an (outwardly) similar engine<br />

could be built more cheaply elsewhere,<br />

particularly if using the far east or other<br />

areas with unprotected labour. However, the<br />

watchword at Cox is ‘quality’, and when this<br />

enters the equation, everything changes.<br />

CEO Gavin Wesson says, “Introducing our<br />

manufacturing facility to our UK-based<br />

headquarters allows us to continue to focus<br />

on building a no-compromise ethos; in both<br />

how the business operates, the product<br />

quality and the talent of the team. It also<br />

allows us to work closely with our UK-based<br />

suppliers to deliver a quality-assured product<br />

to the global marketplace. Our production<br />

facility is fitted with a ‘no-fault forward’<br />

system; in conjunction with Wi-Fi-controlled<br />

tooling, we track every item fitted to an<br />

outboard throughout the build process,<br />

greatly reducing the margin for error.”<br />

Additionally, Cox has recently formed<br />

OEM partnerships with Finland-based<br />

crossover boat manufacturer XO Boats,<br />

Florida-based USV manufacturer MARTAC<br />

and world-renowned yacht manufacturer<br />

Hylas Yachts, providing a number of models<br />

with the CXO300 as the default, factoryfitted<br />

propulsion option.<br />

Another man with his eye launching a new<br />

outboard motor is billionaire entrepreneur,<br />

John Caudwell, who is himself a superyacht<br />

owner. Based in Lowestoft, Caudwell Marine<br />

A milestone for Arksen, their first eco-conscious Explorer Vessel, ‘Project Ocean’ in<br />

production. Built from the ground up to be capable and efficient for true off-grid adventures.<br />

“Our goal is be recognised as the brand that powers the future of the global marine industry,<br />

through sustainable innovation from our facility in the UK.” Cox Marine CEO Gavin Wesson<br />

is a start-up marine engineering company<br />

words in this round up of British talent rests<br />

created to bring new technology to the<br />

with the designer John Vickers.<br />

marine market. It is hoping to elevate<br />

outboard boating systems to a new level.<br />

He says, “There is incredible talent and<br />

Currently a small but growing team, the<br />

expertise in Britain with many of the<br />

company has announced that its new diesel<br />

most experienced captains, crew, project<br />

300hp outboard will be delivered in early<br />

managers, not to mention yacht brokerages<br />

2024. The company is confident that its<br />

and of course the MCA regulatory bodies and<br />

first outboard product will exceed the<br />

insurance teams here. While the assembly<br />

expectations of the market. The outboard<br />

of luxury yachts seems to have moved away<br />

is primarily aimed at the commercial and<br />

to other shores, there are a huge number<br />

military markets which require their high-<br />

of yacht critical component makers and<br />

performance outboards to work, day-in<br />

interior finishing teams that are successfully<br />

and day-out, in all conditions. That sort<br />

based here in the UK.”<br />

of sales pitch will undoubtably ignite<br />

interest in the superyacht market where<br />

The yacht industry has a strong future in<br />

fuel economy, performance and reliability<br />

Britain. The passion and huge expertise in<br />

are also important requirements.<br />

many cases is world leading. The intricacies<br />

of our new relationship with Europe are<br />

The outboard features a, 300hp, V6 turbo<br />

challenges which we are all working round<br />

charged diesel engine and is undergoing<br />

but our British yacht industry is a huge<br />

fierce durability testing in the UK, northern<br />

export and something we should all be<br />

Europe and hot environment testing in Dubai.<br />

very proud of. The large yacht business<br />

“Watch this space” says Caudwell. The final<br />

has a very real home in the Britain.”<br />

<strong>ONBOARD</strong> | AUTUMN <strong>2023</strong> | 139

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