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The Unfenced Desert Towards a strategy for eco ... - Nwrc.gov.sa

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makers (Question 2, above), then each year around SR36 billion (~U$9.6 billion) are<br />

being spent by Saudis while on holiday outside the Kingdom.<br />

Question 10. Preferred type of accommodation.<br />

Of the 198 respondents to this question, the majority (62%) indicated a preference <strong>for</strong><br />

self-contained apartment or villa style accommodation; 23% opted <strong>for</strong> 4-5 star hotels, the<br />

remainder used either tents (10%) or 2-3 star hotels (5%). <strong>The</strong>re were some differences<br />

in preferences with destination (Figure Tourist accom.) with 4-5 star hotels being<br />

preferred by international travellers (38 vs 12%, respectively). This may reflect cost and<br />

availability; self-contained accommodation suits the cultural preference of Saudis <strong>for</strong><br />

privacy, particularly <strong>for</strong> women family members. This type of accommodation is<br />

there<strong>for</strong>e perhaps more widely available at af<strong>for</strong>dable prices within domestic holiday<br />

destinations in Saudi Arabia.<br />

Error! No topic specified.<br />

Question 11. Favourite activities while on holiday.<br />

Respondents were free to mark as many of the choices offered as they liked, percentages<br />

presented in Figure (Tourist activity) are there<strong>for</strong>e calculated from a potential maximum<br />

of 202, i.e. selected by everyone. Widely pursued activities were sight-seeing, shopping,<br />

visiting friends, hunting, walking and picnicking. <strong>The</strong> prevalence of outdoor activities<br />

suggests potential interest in protected area visits.<br />

Error! No topic specified.<br />

Question 12. R<strong>eco</strong>gnition of the NCWCD.<br />

An encouraging 180 out of 200 (90%) people indicated they had heard of the NCWCD;<br />

80% (out of 103 who indicated where from) from the television, 45% from newspapers,<br />

and only 11% from friends, despite the questionnaire having been distributed by<br />

NCWCD staff. (Note: people may know the NCWCD from more than one source, so<br />

percentages do not add up to 100). Seventy seven people out of the 180 that knew of the<br />

NCWCD did not indicate where from, so the actual level of r<strong>eco</strong>gnition could be as low<br />

as 51% (103/202). Nevertheless, these figures suggest that the NCWCD has done a good<br />

job of establishing a reasonable public profile.<br />

Question 13. R<strong>eco</strong>gnition of NCWCD protected areas.<br />

Fewer people indicated they knew of any NCWCD protected areas (61%; 123/202), and<br />

fewer still could name any (47%; 96/202 - including accurate names and reasonable<br />

synonyms). This is a little unusual given the high level of r<strong>eco</strong>gnition of the NCWCD<br />

58

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