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26 forging- Stamping - Heat Treating
The tote boxes have cast iron sides and bottom
with verv thin section well ribbed and cored hides to
cut down weight, and also to let scale off forgings
drop through. One pattern is used for side castings
making them interchangeable. The sides are bolted
t nto the bottom which has two 5-in. channel legs same
as on the tote racks bolted onto it. These legs have
24-in. centers instead of 33-in. as the racks, and have
the legs tied together with Vin. x 2-in. bars across
outside. The size of the tote box inside is 28>2-in.
square by 12-in. deep. Labor and material costs S18,
weight is 375 lbs.
The tractor trailers have a 3-in. x 4-in. angle iron
frame 32 in. wide by 72 in. long welded at corners 19
in. high, mounted on four cast iron wheels with 5 in.
finished face. The front wheels are 12 in. dia. and the
rear 18 in. Wheels have roller bearings and Alennte
lubrication. Tongue has ring in end to couple on tiactor
or for use by hand. There is a double acting hook
in back of frame for making up trains of trailers. 1 lie
trailer weighs 970 lbs. and can be moved by hand
when loaded. Cost, $159.00.
For axles the trailers have two 5-in. channels with
ends bent up for standards 8 in. high, 36 in. apart,
bolted across the frame. For crankshafts the trailers
have two 5 in. channels with ends bent up for standards
24 in. high, 74 in. apart, bolted lengthwise on
the frame. The standard box is 18 in. deep, 29 in. wide,
66 in. long, inside, is bound by three iron bands, and
is made of \y>-in. maple.
Before purchasing the gasoline tractor all forgings
to be heat treated or pickeled were hauled to the heat
treat which is 1,100 ft. from the forge shop with 5
per cent grade part way by two electric trucks with
two men each. On account of this long heavy haul
the upkeep was high and they were out of service
for repairs quite often. Now one gasoline tractor with
one man does this work, moves trailers in the shop
and each morning hauls castings off the foundry floor
and delivers all switch forgings to the main building
with time to spare. While the tractors look bulky,
it is surprising how they can get around in the shop.
The tractor comes equipped with solid rubber tires
and brakes. The other equipment added was a double
acting hook, bolted onto the draw bar so the driver
can drop the tongue of a trailer in it without leaving
the seat. With this hook the trailer can be pulled or
pushed.
Summary of savings by use of tote boxes, racks,
trailers and tractor.
Yes, Steel Can Be Advertised*
By Lynn Ellis
Funny how principles run true to form. Sugar,
steel or peanuts—they are all quite the same. Keep
them in bulk and advertising doesn't seem possible.
Yet look at Domino, Planters'. Armco.
Get about that far and the average steel man begins
to get violent. Armco seems to be a goat-getter as
well as a go-getter. From a steel man's point of view
there is apparently something sacred about the old
rules. Any independent who doesn't slash prices
when the going is bad and make it up by charging all
•Reprinted from Printers Ink, November 13. 1924.
lanuarv, 1925
the traffic will bear in a seller's market is open to suspicion.
Yet the Youngstown Pressed Steel Company has
broken a lot of these old rules in the last four years,
borne some little criticism for doing it, and is in a fair
way of again proving that "bulk and barter" produce
less restful sleep than "principle and printers' ink."
This company moved up from Youngstown into a
fine big $1,000,000 plant at Warren, Ohio, just in time
to feel the crunching sag of business toward the end
of 1920. It had, and has, two main divisions. One
makes heavy steel stampings for other manufacturers.
The other makes fire-proofing materials for building
construction—metal lath, corner bead, channels, expanded
metal, and sd on. Both lines were pretty flat
when 1921 opened.
Up to that time stampings had been regarded as
the company's bread and butter. About 90 per cent
of the business had been with automotive and agricultural
implement manufacturers. No two industries
could have been much deader, though the consumers'
strike had hit everybody.
In the fireproofing division there was a collection
of very slow and very old-fashioned metal lath machinery.
With prices on the down grade "YPS" could
not compete and make much profit. Costs were too
high.
All in all, it took a rosy optimism, or else a courage
born of desperation, to dig up an advertising appropriation
and out of it pay an agency service fee.
Talking to the company's president an agency executive
said: "Mr. Galbreath, before I say I want this
account I want to know if your company will adopt a
policy of using advertising. I don't mean an advertising
program. I mean a policy of advertising. That
implies, since you are a steel man, that you may have
to bend a lot of other policies to meet this one. If
you're game to do that when we can show you the
way, you're on. We'll make it a test case. We'll see
if steel can be advertised."
The Campaign Gets Started.
Mr. Galbreath said, "Shoot. The first job is to get
some new stamping business. We make and carry
in stock some few parts for farm implements — seats,
lever latches, weight boxes, gong wheels, etc. Not
much immediately ahead of us there. We stamp a
lot of stuff from dies owned by motor car plants.
They're all down and what little business there is
comes on a cut-throat margin. But pressed steel made
the automobile possible, and the automobile in turn
made pressed steel. Can't we do the same thing for
some new lines of industry?"
He outlined a service they could render—examining
castings that might be redesigned, or "redeveloped,"
into pressed steel—making the dies turning out steel
parts at lower weight and cost, with greater strength,
with reduced costs in machining, less breakage in
transit, lower freight. So, beginning in April, 1921, a
very Jew industrial papers told executives this story.
The "before and after" treatment was used in illustrations
and copy. A new slogan, "Press It From Steel
Instead," gave the theme in a nutshell.
The advertising took hold. Manufacturers in all
sorts of lines were lying awake nights to figure ways