Course Descripons - The Art Institutes

Course Descrip� ons
WDIM333 Web Design Associate Por� olio Development (2
credits)
In this course each student assembles a por� olio that demonstrates
conceptual design, cra� smanship, and other skills. The
student selects and refi nes representa� ve pieces, showcasing
work that refl ects a unique style. Par� cular emphasis is placed
on iden� fying short and long term professional employment
goals and strategies and resources for achieving them.
WDIM350 Web Marke� ng and E-Commerce Law (4 credits)
This course addresses the fundamental concepts and principles of
marke� ng and E-Commerce. The overview of marke� ng provided
here helps students place their knowledge in a framework and
understand how each component contributes to the strength and
u� lity of a marke� ng plan. The course also focuses on an analysis
of current laws aff ec� ng the interac� ve media fi eld, including
copyright law, trademark law, the law of libel and slander, right of
publicity and the right of privacy, misappropria� on, unfair compe�
� on, moral rights, and trade disparagement. (Prerequisite:
WDIM225)
WDIM355 E-Learning Design II (4 credits)
Students build on previous competencies to create advanced
learning presenta� ons for educa� on. Elements of authoring, design,
instruc� onal analysis, and produc� on of e-learning materials
are reinforced and expanded upon. Students design, build, evaluate,
and revise advanced instruc� onal applica� ons using industry
standard authoring systems. (Prerequisite: WDIM305)
WDIM370 Web Design & Interac� ve Media Produc� on Team (4
credits)
This course focuses on total project management process from
concept to comple� on, including employee � me management,
budget management and task sequencing. Working with a team
is also introduced as prepara� on for hierarchies and group dynamics
of the workplace and advanced project classes. (Prerequisite:
WDIM305)
WDIM415 E-Commerce Site Design (4 credits)
This course introduces characteris� cs that dis� nguish E-Commerce
from tradi� onal retail venues. Students explore design
elements, support so� ware, and robust network setup to promote
successful on-line wholesale and retail sales. (Prerequisite:
WDIM300)
WDIM435 Por� olio I (4 credits)
A design por� olio will be assembled and refi ned in prepara� on
for the job interview. Each student will select representa� ve
projects showcasing work that represents a unique style and
demonstrates overall conceptual abili� es. A digital por� olio
for the internet is supplemented by print work in a por� olio to
demonstrate all mul� media capabili� es. (Sequence: WDIM225
for WDIM majors)
98 Academic Programs
WDIM480 Por� olio II (4 credits)
Students refi ne and complete their por� olios in this fi nal class. In
addi� on, students apply advanced interac� ve media and web design
skills and produc� on techniques to a specialized subject area
to be included in their digital por� olio. (Prerequisite: WDIM300,
WDIM435)