Diploma Sa� sfactory Academic Progress Policy Diploma Evalua� on Point End of First Quarter End of Second Quarter End of Second Quarter End of Fourth Quarter and every quarter therea� er Milestones (CGPA and ICR) < 1.0 and/or 33.33% < 1.0 and/or 33.33% < 1.5 and/or 50% > 1.0 and 33.33% 67 Academic Programs Required Ac� on Proba� on Dismissal Proba� on < 2.0 and 66.667% Dismissal Gradua� on Requirements To receive a diploma, students must complete between 36 and 55 quarter-credits in the specialty area with a cumula� ve GPA of 2.0 or higher, depending on the program; exact program requirements are listed for each diploma. Gradua� ng students must sa� sfy all fi nancial obliga� ons to <strong>The</strong> Illinois Ins� tute of <strong>Art</strong>.
<strong>Course</strong> Descrip� ons NOTE: Where no prerequisites are listed below, none are required. Prerequisites listed a� er courses below must be sa� sfactorily completed by all students before enrolling in the course. Some courses also list “sequences,” which must be followed by students in specifi c situa� ons (certain programs, degrees, branches) but not others. ADV106 Fundamentals of Adver� sing & Marke� ng (4 credits) This course is a basic introduc� on to adver� sing and the fundamental concepts and principles of marke� ng. Students examine various defi ni� ons of adver� sing and diff erent methods off marke� ng communica� on. Learning about the major events, trends, and infl uences on adver� sing will help the student place current events in context and help nourish the student’s understanding of the possibili� es of various types of adver� sing and marke� ng campaigns. <strong>The</strong> overview of marke� ng will help students place their knowledge in a framework and understand how each component contributes to the strength and u� lity of a marke� ng plan. Students will learn to recognize emerging trends and capitalize on them. Students will also learn how to iden� fy the ways in which world events and cultural assump� ons infl uence marke� ng. ADV108 Conceptual & Strategic Thinking (4 credits) Exercises in crea� ve problem solving strengthen and expand the student’s concept genera� on skills. Cri� cal analysis, problem iden� fi ca� on, and idea refi nement are the focus in producing media content for targeted audiences and intended delivery systems. Students will learn basic skills that will support their learning throughout the course and help them create a founda� on for nurturing crea� vity in their work and lives. <strong>The</strong>y will be given the tools to help them iden� fy and solve problems, formulate objec- � ves, and create a plan to reach their objec� ves. ADV112 Survey of Adver� sing (4 credits) This course is a basic introduc� on to adver� sing, its history, poten� al and limita� ons. Students examine the role of adver- � sing and diff erent methods of communica� on, as well as the adver� sing spiral, adver� sing objec� ves, adver� sing copy, and federal regula� ons. Students analyze media choices and strategies, research, target audiences and crea� ng campaigns. <strong>The</strong> course will also help the student recognize emerging trends and capitalize on them. ADV228 Storyboards & Scriptwri� ng (4 credits) This course focuses on applying industry-standard storyboarding and scrip� ng techniques to communicate eff ec� vely for various forms of media. Contents to be covered include the various purposes and formats of storyboards, the basic terminology and concepts used in storyboarding, and the applica� on of storyboarding techniques to the crea� on of storyboards with or without a wri� en script. (Prerequisite: ADV108) ADV229 Adver� sing Design (4 credits) This course will further defi ne the role of graphic design in an adver� sing context. Students will be introduced to informa- � onal and administra� ve approaches to the development of adver� sing. Campaign strategies, based on media and marke� ng reali� es, will also be defi ned and applied. (Prerequisite: ADV106, ADV108, GD109, GD203) 68 Academic Programs ADV231 Consumer Behavior (4 credits) This course examines the cultural, social, and individual variables involved in consumer behavior. It also reviews how they are incorporated into buyer decision processes and marke� ng prac- � ces. (Prerequisite: ADV112) ADV317 Principles of Marke� ng Research (4 credits) <strong>The</strong> use of the marke� ng research process as a tool for solving management problems is a focus of this course. <strong>The</strong> source of data, sampling procedures, ques� onnaire design, data collec� on, and analysis will be covered. (Prerequisite: ADV106) ADV318 Brand Strategy (4 credits) Although good brands are easy to iden� fy, they are hard to create. This course addresses the factors which make a brand successful, and then approaches the factors—like price pressure, fragmented markets and media and prolifera� ng compe� � on— that businesses must control to build a strong, successful brand. (Prerequisite: ADV229) ADV323 Account Planning (4 credits) Account planning demands a mixture of account services and research. Stated simply, an account planner frequently takes responsibility for ensuring that the client’s needs are met. This usually requires managing communica� on between departments in an adver� sing agency as well as being the point of contact between an agency and the client. Inside the agency, an account planner helps choose and integrate research and considers proposed adver� sing decisions from the perspec� ve of consumer behavior. This course helps the student understand these func� ons and integrate them into a successful approach to adver� sing and adver� sing campaigns. Sequence: follows ADV317 for Adver� sing Majors. ADV336 Sales & Persuasive Techniques (4 credits) An understanding of the sales process and the steps to sell a product or service is essen� al to a student who works in any area of business. Selling is an essen� al skill for the sales func� on of a business, but is also part of the job for many other employees. This course focuses on the essen� al skills and knowledge one needs to eff ect a sale, as well as the ways that the sales pitch can be focused to solve customer problems. This course also covers persuasive communica� on techniques in the area of adver� sing. Areas covered include the fi elds of logic and psychology. Among the topics to be covered are the framing eff ect, emo� onal hot bu� ons, mass appeal, snob appeal, subliminal messages, and the band wagon eff ect. Maslow’s hierarchy of needs, emo� onal reac- � ons and how to achieve them and the various types of media that could be used to achieve the appropriate desired response are also covered. (Prerequisite: ADV231)
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Introduction 1 Academic Programs 6
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The Illinois Ins� tute of Art Le
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The Illinois Ins� tute of Art The
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Academic Aff airs Academic Aff airs
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Academic Aff airs Study Abroad Prog
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Degree Requirements Requirements fo
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Adver� sing ADVERTISING, Bachelor
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Culinary & Hospitality CULINARY MAN
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- Page 75 and 76: Course Descrip� ons CULA105 Funda
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Academic Policies predict success.
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Academic Policies In this example:
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Academic Policies student reassignm
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Academic Policies A� er Matricula
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Academic Policies a vic� m or wit
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Academic Policies of the Academic H
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Academic Policies are required to s
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Student Aff airs offi ce assists qu
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Student Aff airs MyAiCampus My AiCa
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Student Aff airs should report the
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Student Aff airs intended to modify
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Student Aff airs 4. The decision of
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Faculty & Administra� on FACULTY
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Faculty & Administra� on Jennifer
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Faculty & Administra� on Fern Szy
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Faculty & Administra� on Kimberly
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Faculty & Administra� on Hope Mil
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Faculty & Administra� on Laura He
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Faculty & Administra� on IT Deskt
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Academic Calendar Summer Quarter 20
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Index Academic Advising 131 Academi