Course Descripons - The Art Institutes

Course Descrip� ons
cumula� ve, conceptual design process. The ability to eff ec� vely
integrate photographs, illustra� ons, and display and text type
are developed using page composi� on so� ware. (Prerequisite:
GD107, GD110 and GD212; or ADV108 for Adver� sing majors)
GD204 History of Graphic Design (4 credits)
Examines the places, people, events; historical and cultural
factors; and technological innova� ons that have infl uenced the
development of graphic design as prac� ced in the 21st Century.
(Prerequisite: GD302)
GD207 Corporate Iden� ty (4 credits)
The role of communica� on design in crea� ng comprehensive
corporate iden� ty systems is the focus of this course. An analysis
of corporate objec� ves and prac� cal applica� ons are the basis for
developing a structured corporate iden� ty system, including logo
design, color, symbols, and branding. Other business collateral
may also apply (sta� onery, business cards, signage and packaging
vehicles). Students study and analyze eff ec� ve Corporate Iden� ty
systems through case studies. Project solu� ons require innova� ve
thinking and alterna� ve design approaches with crea� ve, intense
use of otherwise tradi� onal media output. (Prerequisite: GD109,
and GD212)
GD211 Digital Pre-Press (4 credits)
Students complete mul� ple-page electronic pre-press documents
that include scanned and edited images, object-defi ned graphics
and text through the integra� on of a variety of fi le types. The
place of electronic page make-up in modern print produc� on
is studied. Sequence: follows GD203, and DPH242 for Graphic
Design majors.
GD212 Typography: Hierarchy (4 credits)
This course is a con� nua� on of the study of tradi� onal typography.
Exercises and projects focus on the hierarchical quali� es
of typography. The development of marketable, original, and
crea� ve problem solving solu� ons are also examined with an
emphasis on crea� ve techniques. Industry standard so� ware are
used in the development of digital typography and hierarchal
skills. (Prerequisite: GD110)
GD300 Conceptual Imagery (4 credits)
This course concentrates on image concepts, content, symbolism,
and narra� ve poten� al for advanced por� olio applica� ons and
provoca� ve expression. Students develop the techniques and
abili� es to create personal, conceptual, and experimental imagery
to enhance design projects while increasing their fl exibility as
an ar� st and designer. Issues of style, consistency, content, and
presenta� on help students develop a wider range of communica-
� on resources. (Prerequisite: GD302)
GD301 Package Design (4 credits)
Explora� on of the design process in package design and the challenges
of adap� ng 2D designs to 3D forms, both simple and complex.
Projects explore materials, structure, aesthe� cs, produc-
83 Academic Programs
� on methods, marke� ng objec� ves and budgetary constraints.
(Prerequisite: GD108, GD211, and GD203)
GD302 Por� olio I (4 credits)
This course prepares students for the transi� on to the professional
world. This course prepares students for the industry by helping
them compile a por� olio. Students demonstrate their conceptual,
design, cra� smanship, and other skills as they assemble
and refi ne their por� olio projects. Working individually with an
instructor, each student selects representa� ve projects showcasing
work that refl ects a unique style and developing them further
as needed. Par� cular emphasis is placed on iden� fying short- and
long-term professional employment goals, industry and professional
related resources and por� olio development strategies.
(Prerequisite: Only by Permission of Academic Director)
GD303 Typography: Expressive & Experimental (4 credits)
Emphasis is placed on the expressive poten� al of typography.
How the form of the wri� en le� er aff ects meaning is studied
experimentally. The emphasis is on design elements from the
perspec� ve of history, psychology, and ar� s� c interpreta� on
executed with digital tools. (Prerequisite: GD212)
GD304 Publica� on Design (4 credits)
Publica� on design is a mainstay in the study of graphic design.
This class focuses on crea� ng an advanced publica� on using
hierarchy, grid, page sequence and spreads. The publica� on is
typographically-oriented using a combina� on of images, color
and texture as well as a typographical rela� onship to the subject
of the publica� on. (Prerequisite: GD211, GD300 and GD303)
GD305 Media Business Law (4 credits)
The role of communica� on design in crea� ng comprehensive
corporate iden� ty systems is the focus of this course. An analysis
of corporate objec� ves and prac� cal applica� ons is the basis for
developing a structured corporate iden� ty system, including logo
design, color, symbols, and branding. Other business collateral
may also apply (sta� onery, business cards, signage and packaging
vehicles). Students study and analyze eff ec� ve Corporate Iden� ty
systems through case studies. Project solu� ons will require innova�
ve thinking and alterna� ve design approaches with crea� ve,
intense use of otherwise tradi� onal media output. (Prerequisite:
GD207)
GD306 Graphic Design Associate Por� olio Final Review (2 credits)
In this course each student assembles a por� olio that demonstrates
conceptual design, cra� smanship, and other skills. The
student selects and refi nes representa� ve pieces, showcasing
work that refl ects a unique style. Par� cular emphasis is placed
on iden� fying short and long term professional employment
goals and strategies and resources for achieving them.
GD401 Art Direc� on (4 credits)
This course examines the role of the art director in producing
mul� -faceted design projects. Working in teams, students