Course Descripons - The Art Institutes

Course Descrip� ons
FM128 Costume History (4 credits)
This course covers historic, na� onal and cultural themes in
costume and fashion from ancient to modern � mes. Sequence:
follows FM110 for B.A. students.
FM130 Principles of Marke� ng (4 credits)
This course examines the basic principles of marke� ng, integrating
the concepts of consumer mo� va� on with modern marke� ng
strategizing and planning. Students inves� gate the importance
marke� ng plays in the success of modern business. (Prerequisite:
FM120)
FM202 Fashion Marke� ng Por� olio (2 credits)
In this course each student assembles a por� olio that demonstrates
conceptual design, cra� smanship, and other skills. The
student selects and refi nes representa� ve pieces, showcasing
work that refl ects a unique style. Par� cular emphasis is placed
on iden� fying short and long term professional employment
goals and strategies and resources for achieving them.
FM210 Trends & Concepts in Apparel (4 credits)
This course is a comprehensive study of trend forecas� ng,
demographics and social issues that aff ect fashion and related
industries. (Prerequisite: FM110, FM128) Sequence: follows
GEN109 at ILIC.
FM212 Consumer Behavior (4 credits)
Students examine the basic concepts of consumer behavior
including theory and measurement, primary considera� ons in
marke� ng and adver� sing prac� ces. Strategies to study and infl uence
the behavior of the consumer are included. (Prerequisite:
FM130)
FM220 Visual Techniques & Design (4 credits)
This survey course explores crea� ve and technical approaches to
window and interior store displays. Students work in a laboratory
se� ng crea� ng three-dimensional displays as they familiarize
themselves with standard and innova� ve techniques. (Prerequisite:
ART100, ART110)
FM226 Business Wri� ng (4 credits)
This course addresses the need to communicate in wri� ng for a
professional environment. A variety of materials must be written
for a business: memos, le� ers, news summaries, proposals,
presenta� ons and copy for adver� sing or marke� ng. Students
learn to iden� fy the requirements of diff erent types of wri� ng
and to prepare materials to communicate clearly and eff ec� vely.
(Prerequisite: GEN102, FM120) Sequence: follows GEN109 at ILIC.
FM236 Global Marke� ng (4 credits)
This course is a prac� cum in cultural understanding and apprecia�
on of interna� onal business prac� ces. Students consider
the importance of cultural self-awareness as well as verbal and
non-verbal communica� ons in cross cultural business se� ngs.
(Prerequisite: FM212)
80 Academic Programs
FM238 Founda� ons of Retail Mathema� cs (4 credits)
This course provides an understanding of the various fi nancial
tools used by retailers to evaluate performance. Students
calculate, analyze and interpret fi nancial concepts associated
with accoun� ng from a merchandising perspec� ve. (Prerequisite:
FM120)
FM310 Catalog Development (4 credits)
With a concentra� on in catalog development students also
explore other forms of non-store retailing such as electronic retailing,
direct mail, mul� -level marke� ng, telemarke� ng and the
Internet. (Prerequisite: FM210, FM212, FM220)
FM312 Retail Buying (4 credits)
This course provides a founda� on for the study of retail buying.
Theories are analyzed through the study of merchandise
classifi ca� ons and the calcula� on of open-to-buys. (Prerequisite:
FM238)
FM314 Trade Tariff & Resourcing (4 credits)
Students examine basic policies of import/export trade regula-
� ons, tariff laws and the enforcement of quotas. Current world
trade disputes and United States import/export policies are
studied from the perspec� ve of the manufacturer and retailer.
(Prerequisite: FM236)
FM320 Inventory & Stock Controls (4 credits)
This advanced course in the study of stock control and managing
open-to-buys provides a prac� cum in buying and u� lizing computer
spreadsheets for data analysis. (Prerequisite: FM312)
FM322 Professional Selling (4 credits)
This course focuses on the applica� on of professional selling and
sales management techniques to real-life situa� ons. The emphasis
is placed on selling products and services outside of the retail
store arena. (Prerequisite: FM130, FM238)
FM324 Apparel Evalua� on & Produc� on (4 credits)
In this laboratory class students analyze construc� on standards
and techniques used in the ready-to-wear market. Research
serves as the founda� on for developing skills in garment specifi
ca� ons, assembly and fi nishing. CAD so� ware introduced.
(Prerequisite: FM126, FM210)
FM330 Business Management I (4 credits)
Addresses fundamental theories of business management with
a focus on business ethics, law, communica� on and leadership
skills. (Prerequisite: FM212, FM238)
FM332 Public Rela� ons (4 credits)
This is an advanced course in marke� ng that focuses on the
advantages and opportuni� es of crea� ve partnering. Students
draw on competencies of earlier classes to develop innova� ve,
coopera� ve marke� ng strategies and programs. (Prerequisite:
FM210) Sequence: follows FM226, FM310 for FMM majors.