Course Descripons - The Art Institutes

Media Arts
WEB DESIGN & INTERACTIVE MEDIA, Bachelor of Fine Arts Degree
Off ered at Schaumburg, Michigan, Cincinna�
Program Mission
Web Design & Interac� ve Media is a user centered design program. Program outcomes are focused on crea� vity, design
strategy, and technology solu� ons across media pla� orms. Program competencies are those related to interface design,
interac� vity, visual design, database design, dynamic content design, technology, and informa� on design.
Desired Student Outcomes
1. Communica� on: Graduates will possess visual, wri� en, and oral communica� on skills that enable them to create web
and media vehicles that eff ec� vely deliver messages to intended audiences; the ability to work eff ec� vely in teams; the
ability to create a coherent storyboard; and the skill to communicate eff ec� vely with prospec� ve employers, colleagues, and
clients.
2. Informa� on technology: Graduates will have skills in fi le structure, digital informa� on, logical fl ow char� ng, media formats,
computer applica� ons, programming language abili� es, and knowledge of database design.
3. Design: Graduates will apply the principles, technical skills, and terminology of image manipula� on and web design.
4. Problem-solving: Graduates will possess the crea� ve design skills to conceptualize, develop, and evaluate web pages;
problem solving skills that result in interface designs appropriate for the target audience and sa� sfactory to the client; and
will understand the process of project management.
5. Context: Graduates will understand web design in rela� on to educa� on, commerce, entertainment, and will have developed
knowledge of marke� ng, economics, law, and emerging technologies as they relate to media design.
6. Professionalism: Graduates will have developed current professional awareness, a high standard of ethics, an ability to
work independently, and a desire for life-long learning and professional growth.
Program Descrip� on
The Bachelor of Fine Arts Web Design & Interac� ve Media program prepares students for the fi eld, beginning with a founda-
� on in basic design skills including drawing, perspec� ve, composi� on and color theory. Coursework con� nues with techniques
of interac� ve systems development using accepted tools of the industry. Graduates have the ar� s� c and technical
skills to begin careers in entry-level posi� ons such as produc� on assistant with a mul� media company, corporate communica�
ons specialist, video or audio assistant, or freelance Web designer. More experienced professionals work in the industry
as interac� ve designers, videographers and presenta� on authors.
Gradua� on Requirements
To receive a Bachelor of Fine Arts degree in Web Design & Interac� ve Media, students must complete a minimum of 180
quarter-credits with 60 quarter-credits in general educa� on courses and 120 in the specialty area with a cumula� ve GPA of
2.0 or higher. Also a student must receive a passing grade or credit for all required course work, meet por� olio requirements
including par� cipa� on in the Senior Por� olio Show. Gradua� ng students must pass a required course in which a por� olio is
produced and sa� sfy all fi nancial obliga� ons to The Illinois Ins� tute of Art.
54 Academic Programs