Course Descripons - The Art Institutes

Fashion
FASHION MARKETING & MANAGEMENT, Bachelor of Arts Degree
Off ered at Chicago, Schaumburg, Cincinna� , Michigan, Tinley Park
Program Mission
The Fashion Marke� ng & Management Bachelor of Arts program provides students with a strong academic and professional
founda� on through both applied coursework and technological applica� ons. The market driven curriculum teaches students
to u� lize problem solving and cri� cal thinking skills, which meet the expressed needs of the fashion industry.
Desired Student Outcomes
1. Industry knowledge: Graduates will accurately use marke� ng and management terminology, principles, and concepts to
analyze and meet client needs.
2. Technology: Graduates will demonstrate profi ciency with common business computer programs including inventory management,
presenta� on, spreadsheet, on-line research, and website so� ware.
3. Planning and problem-solving: Graduates will demonstrate the ability to plan and analyze key marke� ng and management
processes, including an ability to analyze, formulate and implement innova� ve solu� ons.
4. Communica� on: Graduates will demonstrate professional oral, wri� en, and visual communica� on skills and organiza� onal
skills according to industry expecta� ons.
5. Context: Graduates will understand the broader context of their professional knowledge in rela� on to history, literature,
art, mathema� cs, psychology, economics, culture, U.S. and interna� onal law and policies.
6. Professionalism: Graduates will have developed an appropriate professional demeanor, an understanding of the nature
and culture of the profession, an understanding of the industry at large, and the graduates’ chosen profession, with a clear
knowledge of professional ethics and standards.
Program Descrip� on
The program off ers experience across disciplines in business, fashion, and design, covering both so� and hard lines. This
cross-func� onal focus allows students to expand beyond tradi� onal fashion design posi� ons and choose among op� ons in
manufacturing, design and retailing. The curriculum includes fashion industry trends and manufacturing, general business,
management, opera� ons and compliance, retailing, marke� ng, adver� sing, and design. Students will learn how to eff ec-
� vely bridge the gap between designers and the retail market. They will be required to both iden� fy and an� cipate fashion
trends, as well as to develop the decision-making skills needed to insure that the preferred consumer goods are in stock at
the appropriate � me.
Gradua� on Requirements
To receive a Bachelor of Arts in Fashion Marke� ng & Management students must complete a minimum of 180 quartercredits
with 60 quarter-credits in general educa� on courses and 120 in their specialty area with a cumula� ve GPA of 2.0 or
higher. Also a student must receive a passing grade or credit for all required course work and meet por� olio requirements
including par� cipa� on in the Senior Por� olio Show. Gradua� ng students must pass a required course in which a por� olio is
produced.
24 Academic Programs