Course Descripons - The Art Institutes

Adver� sing
Course
Core Courses
Title Prerequisites and Course Sequences Credits
ADV106 Fundamentals of Adver� sing & Marke� ng 4
ADV108 Conceptual & Strategic Thinking 4
ADV112 Survey of Adver� sing 4
ADV228 Storyboards & Scriptwri� ng ADV108 4
ADV229 Adver� sing Design ADV106, ADV108, GD109, GD203 4
ADV231 Consumer Behavior ADV112 4
ADV317 Principles of Marke� ng Research ADV106 4
ADV318 Brand Strategy ADV229 4
ADV323 Account Planning ADV317 4
ADV336 Sales & Persuasive Techniques ADV231 4
ADV337 Public Rela� ons & Promo� ons ADV231, ADV336 4
ADV338 Media Planning & Buying ADV323 4
ADV340 Adver� sing Copywri� ng GEN102, ADV229 4
ADV400 Art Direc� on Only by Permission of Academic Director 4
ADV404 Adver� sing Campaigns Only by Permission of Academic Director 4
ADV406 Advanced Adver� sing Campaigns Only by Permission of Academic Director 4
ADV408 Por� olio Only by Permission of Academic Director 4
ADV409 Adver� sing Internship Only by Permission of Academic Director 4
Suppor� ng Courses
ART100 Design Fundamentals 4
ART110 Color Theory 4
DPH242 Image Manipula� on ART110; GEN109 at ILIC and AIMD 4
GD108 Digital Photography for Designers ART110, and DPH242 4
GD109 Digital Illustra� on ADV106 4
GD110 Introduc� on to Typography: Tradi� onal ART100, and ART110 4
GD211 Digital Pre-Press GD203, and DPH242 4
GD203 Digital Layout ADV108 for Adver� sing majors 4
GD404 Professional Development for Graphic Design Only by Permission of Academic Director 4
WDIM110 Designing for Mul� media Display 4
WDIM130 Fundamentals of Interac� ve Design 4
WDIM230 Fundamentals of Authoring 4
General Educa� on Courses
GEN101 English I GEN095 or placement 4
GEN102 English II GEN101 4
GEN105 Eff ec� ve Speaking GEN101 at ILIC 4
Art History - GEN211 or GEN212 GEN101, GEN105 4
GEN109 Computers for the Arts (ILIC, AIMD) or
Social Science 200-Level Elec� ve (ILIS, AIOHC)
Placement or GEN096
GEN101, GEN105
4
Humani� es & Fine Arts 200-Level Elec� ve GEN101, GEN105 4
Humani� es & Fine Arts 300-Level Elec� ve GEN102, and one course from GEN205-GEN233 4
Mathema� cs Elec� ve GEN098 or placement 4
Mathema� cs Elec� ve GEN098 or placement 4
Physical & Life Science 200-Level Elec� ve GEN101, GEN105, and GEN098 or placement 4
Physical & Life Science 200-Level Elec� ve GEN101, GEN105, and GEN098 or placement 4
Physical & Life Science 300-Level Elec� ve GEN102, and one course from GEN260-GEN286 4
Social Science 200-Level Elec� ve GEN101, GEN105 4
Social Science 300-Level Elec� ve GEN102, and one course from GEN241-GEN248 4
GEN399 General Educa� on Capstone All required 100-level courses; at least 5 200-level courses;
and at least one course between 310 and 382
4
13 Academic Programs