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104 | Turbulent Adolescence<br />
orgasm is when a manager says, “I set up this team and coached<br />
the leader on how to hire good people and manage them effectively,<br />
and now he’s matured to the point that he can start other<br />
teams and coach their managers, so I have more time to focus<br />
on the annual budget and planning process. . . . Whee!” Management-centric<br />
thinking is about resources and processes—the<br />
people, dollars, labs, schedules, procedures, and action items<br />
required to complete a product on budget and on time.<br />
Helen designed an organization that paired managers with<br />
senior engineers. The manager <strong>of</strong> a ten-person group would have<br />
a senior engineer to guide the technical direction <strong>of</strong> the group.<br />
More senior managers would have more senior engineers in a<br />
parallel structure all the way up to the top—the VP <strong>of</strong> engineering<br />
was paired with the CTO. Some people can do both styles<br />
<strong>of</strong> thinking, but they are rare. What’s more, both roles are fulltime<br />
jobs. Steve was always very skeptical <strong>of</strong> people who wanted<br />
to be managers but also keep doing hands-on engineering.<br />
Here is an example <strong>of</strong> how good engineers think. Tape<br />
drives used to be much cheaper than disk drives, which is why<br />
people used tapes for backups—copies made in case something<br />
bad happens to the original. Every year disks and tapes were<br />
both getting less expensive, but Steve noticed that disk prices<br />
were dropping much faster. He predicted that disks would eventually<br />
become cheaper than tapes—or so close that it didn’t<br />
matter. This was years ago, and today NetApp makes hundreds<br />
<strong>of</strong> millions <strong>of</strong> dollars a year helping customers do backups with<br />
disk instead <strong>of</strong> tape. Steve is always on the lookout for this sort<br />
<strong>of</strong> change, where something that has been true for years (tapes<br />
are way cheaper) becomes false. In technology as in business,<br />
change creates opportunity.