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Interlude - Index of

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162 | Grown-Up Company<br />

After becoming VP <strong>of</strong> engineering, I noticed that when I<br />

whined about things, people would run <strong>of</strong>f and try to fix them.<br />

(It’s great being the boss.) At first my lesson was that I’d better<br />

complain as accurately as possible. The better I could describe<br />

what I didn’t like, the more likely my staff was to fix the right<br />

problem. Finally I had an epiphany: Whining is the evil twin<br />

to vision. Accurate whining is a careful description <strong>of</strong> how you<br />

wish the world was not. Vision is a careful description <strong>of</strong> how<br />

you wish the world would become. Whining is a sign that you<br />

have an opportunity for vision. They may be closely related,<br />

but vision is much more motivational.<br />

Applying that lesson, I arranged a series <strong>of</strong> interviews to<br />

ask Dan’s staff and others what they thought we could hope<br />

to achieve, given our market share and competitive position.<br />

What did we need to achieve?<br />

Writing helps me clarify my thinking and make decisions,<br />

both pr<strong>of</strong>essional and personal, so I took the notes from my<br />

interviews and turned them into a short paper. On a lark, I<br />

The Brown-Nose Rule<br />

At NetApp there’s a well-known saying: What interests my boss fasci-<br />

nates me. On the one hand, it is a silly little observation. On the other<br />

hand, it suggests a possible management technique. If you express<br />

interest in an area, it is likely that folks further down in the organization<br />

will become interested or even fascinated. Why not make a point <strong>of</strong><br />

identifying issues that you think deserve more attention and expressing<br />

interest in them? Employees will likely focus on what you care about.<br />

There is, <strong>of</strong> course, a potential downside. Especially at the topmost<br />

levels, leaders have to be careful what they express interest in. I heard<br />

a story about film mogul George Lucas. Walking around Skywalker

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