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162 | Grown-Up Company<br />
After becoming VP <strong>of</strong> engineering, I noticed that when I<br />
whined about things, people would run <strong>of</strong>f and try to fix them.<br />
(It’s great being the boss.) At first my lesson was that I’d better<br />
complain as accurately as possible. The better I could describe<br />
what I didn’t like, the more likely my staff was to fix the right<br />
problem. Finally I had an epiphany: Whining is the evil twin<br />
to vision. Accurate whining is a careful description <strong>of</strong> how you<br />
wish the world was not. Vision is a careful description <strong>of</strong> how<br />
you wish the world would become. Whining is a sign that you<br />
have an opportunity for vision. They may be closely related,<br />
but vision is much more motivational.<br />
Applying that lesson, I arranged a series <strong>of</strong> interviews to<br />
ask Dan’s staff and others what they thought we could hope<br />
to achieve, given our market share and competitive position.<br />
What did we need to achieve?<br />
Writing helps me clarify my thinking and make decisions,<br />
both pr<strong>of</strong>essional and personal, so I took the notes from my<br />
interviews and turned them into a short paper. On a lark, I<br />
The Brown-Nose Rule<br />
At NetApp there’s a well-known saying: What interests my boss fasci-<br />
nates me. On the one hand, it is a silly little observation. On the other<br />
hand, it suggests a possible management technique. If you express<br />
interest in an area, it is likely that folks further down in the organization<br />
will become interested or even fascinated. Why not make a point <strong>of</strong><br />
identifying issues that you think deserve more attention and expressing<br />
interest in them? Employees will likely focus on what you care about.<br />
There is, <strong>of</strong> course, a potential downside. Especially at the topmost<br />
levels, leaders have to be careful what they express interest in. I heard<br />
a story about film mogul George Lucas. Walking around Skywalker