Interlude - Index of

Love Program, 131–132
Lucas, George, 162–163
M
Magic, 115–116
Malcolm, Mike: at Auspex, 16, 23; background
of, 16; contribution of, 38–39,
50; firing, 39, 43–45, 48, 49, 50; as
founder of NetApp, 19, 23–25; help
requested by, 50; management style of,
44–47, 52, 111; on profit, 56; supported
direct sales method, 37
Management: advice on, 111–113; applying
engineering-style thinking to, 102–
103, 104; difference between engineers
and, 103–104; focusing on interests of,
162–163; of large group, 101; Mendoza’s
algorithm for, 107–109; ownership of
decisions delegated by, 109–111; whining
by, 161–162
Management coach, 111–112
Management-centric thinking, 103–104,
106, 107
Manuals: customer service, 138–139; outdated,
with growth, 70–71; user’s, 33
Markets: converging, and sales strategy,
154–156; low-end vs. high-end, 24,
124–125
Maslow, Abraham, 94, 167
Mead, Margaret, 116
Media, mass, and risk assessment,
144–145
Meetings, tip on ending, 112
Mehta, Varun, 137–138
Mendoza, Kathy, 37
Mendoza, Tom, 47, 54; attempted sales
to Wall Street, 133, 134; management
algorithm of, 107–109; presentation by,
on layoffs, 91–93; public-speaking skill
of, 57–58, 90–91; reacted to sales goal,
62–63; sales strategy altered by, 37–38,
127–129; and values, 83, 85, 95, 187; on
when customers buy, 107, 134
Microsoft, 31, 169; Pen Windows, 16, 19;
Windows, 123, 141, 155
Milestones, early, 112–113
Military, 22, 138
MindSpring, 63
MIPS Computer Systems, 15, 17, 19, 26,
28, 29
Momenta, 16
Moore, Geoffrey, 72, 123, 125–126
MOs (management orgasms), 103–104
Mother: on computers as career, 7–8, 25,
175; and her children’s education, 8–10;
listening to, 3, 7, 175; opium use by,
1, 8–9
Motivation: early milestones as, 112; of
employees, 93–95; teams with, 116;
vision as, 162
Mr. Coffee, 139
Mulligan, Deirdre, 172
Mulroney, Patrick, 32–33
Index | 201
N
NAS (Network-Attached Storage), 24;
Ethernet as increasing demand for, 64;
goal of creating new market called, 62;
Hitz as champion of, 149–151; SAN
contrasted to, 147–148, 155–156; understanding
success of, 124–125
Needs, human, 94, 167
NET, 49, 81–82
NetApp: eras of history of, 165–166; first
product of, 31, 32–33; as a Fortune’s
“best company to work for”, 175; name
of, 25; number of employees of, 33, 45,
72; origin of, 19, 23–25; what company
does, 2–3, 21–22
Networking Age, 169
Newton, Isaac, 68
NFS (Network File System), 24, 88
Nonzero (Wright), 68
NSA (National Security Agency), 85–86, 96
Nunn, L. L., 11–12
O
Opium, 1, 8–9
Oracle, 71, 72, 142–143
Organizational culture. See Culture
P
Parents, 1, 9. See also Mother
Pawlowski, Brian, 88–90
Pen-based computers, start-up developing
applications for, 16–17, 18–19
Performance testing: bake-off comparing
approaches to, 34–36; at Fry’s, 27
Perrell, Charlie, 28–29, 31, 37
Personal Computing Age, 169
Pharaohs data storage lessons from, 41–42
Physics, as Hitz’s major, 13–14
Pickering, Laura, 113–114
Pixie dust, 39, 43, 53, 116
Policies and procedures, 86–88
Politics, defined, 53
Presentations, tips on, 57–58, 79–80
Princeton, 13–14
Product marketing/management, 106
Profit, CEOs’ sayings on, 56
Public speaking, tips on, 57–58, 79–80
Pyramids, data storage lessons from, 41–42
R
RAID, 135
Recursion, 109
Redundancy, in pyramids, 42
Response time, 34
Résumés, 15
Risk: assessing, and mass media, 144–145;
and enterprise customers, 133; taking,
17–18