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172 | Grown-Up Company<br />
be stored for the life <strong>of</strong> the patient plus seven years. There are<br />
also many laws about privacy. But questions <strong>of</strong> data ownership<br />
are still troublesome. Should Amazon own the record <strong>of</strong> all the<br />
books I have ever bought, or should I? I think <strong>of</strong> my financial<br />
records as mine, but my bank and my broker think they own<br />
them. Medical records are even more personal. Are they mine<br />
or my doctor’s?<br />
Pr<strong>of</strong>essor Deirdre Mulligan from the University <strong>of</strong> California,<br />
Berkeley, argues that ownership is the wrong mental<br />
model. I have a strong interest in my own medical records, but<br />
my doctor does too: the collection <strong>of</strong> medical records that he<br />
has created over the years documents his career. In a malpractice<br />
suit, he may need them to demonstrate his competence.<br />
When a medical center comes under scrutiny, the records<br />
<strong>of</strong> all doctors and patients at the center may be required to<br />
understand the patterns <strong>of</strong> care.<br />
It is better to think in terms <strong>of</strong> rights and responsibilities<br />
associated with data, according to Mulligan. As a patient, I have<br />
the right to access my medical records, to transfer them to a<br />
new doctor, and so on. My doctor and the medical center have<br />
rights as well, but also responsibilities. They must keep the<br />
records safe and private. There is a fuzzy, blended combination<br />
<strong>of</strong> rights and responsibilities that are shared between my<br />
doctor, my medical center, and me.<br />
As we store more private information about people, data<br />
management becomes entangled with philosophical issues <strong>of</strong><br />
ownership, rights, responsibilities, and ethics. None <strong>of</strong> the<br />
technical issues <strong>of</strong> data management go away, but to really<br />
help our customers solve their problems, we also have to<br />
focus on managing data rights and responsibilities. Maybe