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142 | Grown-Up Company<br />

work, and they <strong>of</strong>ten think in terms <strong>of</strong> industry standards.<br />

For instance, an engineer might say, “The NetApp storage<br />

speaks NFS over TCP/IP, two standard protocols, and Oracle<br />

lives on top <strong>of</strong> Sun Solaris, which handles those protocols,<br />

so that should work fine. And SAP lives on Oracle, which<br />

lives on Sun, which handles NFS, which talks to the storage.<br />

What could go wrong?” (Don’t worry—you aren’t expected to<br />

understand that. When I said it to customers, most <strong>of</strong> them<br />

didn’t either.)<br />

Businesspeople think differently. They know that eventually<br />

something will break, and when it does, they worry that<br />

a bigger vendor will point at a smaller vendor and say, “That<br />

configuration isn’t certified. Call us back after you’ve replaced<br />

the storage from that company we’ve never heard <strong>of</strong>.” At that<br />

point, it doesn’t matter at all what should work. That’s why<br />

they insist that all the vendors involved in a solution shake<br />

hands and promise, “If something goes wrong, we will fix it<br />

together.” At first, this insistence on partnerships and certifications<br />

frustrated me, especially since we didn’t have them. In<br />

hindsight, they were right and I was wrong. Eventually things<br />

always do break, and it takes cooperating vendors to fix them.<br />

Our experience with Oracle shows how these partnerships<br />

can evolve. When customers first started using NAS storage<br />

with Oracle databases, in the mid-nineties, both NetApp and<br />

Oracle recommended against it. Back then, even I didn’t think<br />

it made sense to run high-end applications like that over a network.<br />

The customers who did it were so happy, however, that<br />

we approached Oracle to ask if they would support it. Oracle<br />

resisted for years, but—ironically—their engineering department<br />

started using NetApp internally. The external message

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