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142 | Grown-Up Company<br />
work, and they <strong>of</strong>ten think in terms <strong>of</strong> industry standards.<br />
For instance, an engineer might say, “The NetApp storage<br />
speaks NFS over TCP/IP, two standard protocols, and Oracle<br />
lives on top <strong>of</strong> Sun Solaris, which handles those protocols,<br />
so that should work fine. And SAP lives on Oracle, which<br />
lives on Sun, which handles NFS, which talks to the storage.<br />
What could go wrong?” (Don’t worry—you aren’t expected to<br />
understand that. When I said it to customers, most <strong>of</strong> them<br />
didn’t either.)<br />
Businesspeople think differently. They know that eventually<br />
something will break, and when it does, they worry that<br />
a bigger vendor will point at a smaller vendor and say, “That<br />
configuration isn’t certified. Call us back after you’ve replaced<br />
the storage from that company we’ve never heard <strong>of</strong>.” At that<br />
point, it doesn’t matter at all what should work. That’s why<br />
they insist that all the vendors involved in a solution shake<br />
hands and promise, “If something goes wrong, we will fix it<br />
together.” At first, this insistence on partnerships and certifications<br />
frustrated me, especially since we didn’t have them. In<br />
hindsight, they were right and I was wrong. Eventually things<br />
always do break, and it takes cooperating vendors to fix them.<br />
Our experience with Oracle shows how these partnerships<br />
can evolve. When customers first started using NAS storage<br />
with Oracle databases, in the mid-nineties, both NetApp and<br />
Oracle recommended against it. Back then, even I didn’t think<br />
it made sense to run high-end applications like that over a network.<br />
The customers who did it were so happy, however, that<br />
we approached Oracle to ask if they would support it. Oracle<br />
resisted for years, but—ironically—their engineering department<br />
started using NetApp internally. The external message