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Managing Engineers | 113<br />

They say with dogs that you cannot punish them three<br />

days later for crapping on the floor. You have to drag them<br />

over and rub their noses in it right away. Bill applied the same<br />

principle, except he rubbed our noses in success.<br />

Bill also used the milestones to bring teams together. Sometimes<br />

a big project has separate groups working on separate<br />

components, and they don’t connect them up until the very<br />

end. Bill would set a goal that required the parts to work to -<br />

gether. That <strong>of</strong>ten exposed problems that would have been<br />

much harder to fix later on. At NetApp, I encouraged managers<br />

to set creative early milestones and keep a bottle <strong>of</strong> champagne<br />

on hand.<br />

••<br />

Sometimes alcohol is the reward for teamwork, and sometimes<br />

it is the inspiration.<br />

“What would you like to drink?” the flight attendant<br />

asked.<br />

I was on a business trip with a coworker named Laura<br />

Pickering, and we must have been thirsty because we answered<br />

together. “Cranberry and—” said Laura. “Dr Pepper,” I interrupted.<br />

“—vodka,” Laura finished. Laura wanted a Sea Breeze<br />

(cranberry and vodka), and I wanted Dr Pepper, but since we<br />

interrupted each other, the flight attendant got confused.<br />

“You want cranberry, Dr Pepper, and vodka?!”<br />

Seizing the moment, Laura said, “Huh? Uh, sure, I’ll take<br />

one.”<br />

“Make that two,” I added.<br />

We had accidentally invented a new drink that we christened<br />

Doctor Death. We named it after we’d each had two

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