Interlude - Index of

Recommendations

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Axelrod, Robert. The Evolution of Cooperation. New York: Basic Books, 1984. Bok, Sissela. Lying: Moral Choice in Public and Private Life. New York: Vintage Books, 1999. Christensen, Clayton. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Boston: Harvard Business School Press, 1997. Diamond, Jared. Guns, Germs, and Steel: The Fates of Human Societies. New York: Norton, 1997. Hamel, Gary. The Future of Management. Boston: Harvard Business School Press, 2007. Heinlein, Robert A. The Past Through Tomorrow: Future History Stories. New York: Putnam, 1967. Moore, Geoffrey. Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge. New York: HarperCollins, 1995. Wright, Robert. Nonzero: The Logic of Human Destiny. New York: Pantheon Books, 2000. 194 Bibliography
Acknowledgments Writing this book became an obsession, and I’d like to thank my family not only for putting up with me but for reading draft after draft after draft, each time providing additional useful feedback: Yen Hitz, Nancy Hitz, Jerre Hitz, and Ken Hitz. Thanks to Mira Hitz for her moral support even though she can’t yet read (or talk). Special thanks to my mom for her good-natured acquiescence to the stories about her. Apologies to my mom for not including NetApp’s green accomplishments and awards in the book. My co-writer Pat Walsh taught me the difference between an author (creates with interviews and a tape recorder) and a writer (creates with a word processor and keyboard) and gave me many useful lessons on my still-unfinished journey from the former to the latter. Pat’s obsession lasted even longer than my own, so Jeannine and Jack, his wife and son, had even more to put up with. This book consists of the lessons and stories from many people who helped to create NetApp, so I’m particularly indebted to Mike Malcolm, James Lau, Charlie Perrell, Brian Pawlowski, Tom Mendoza, Dan Warmenhoven, Don Valentine, Helen Bradley, Steve Kleiman, Jeff Allen, and Rob Salmon, as well as Bruce Clarke, Bob Wall, Kathy Mendoza, Patrick Mulroney, 195
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More Praise for How to Castrate a B
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How to Castrate a Bull Unexpected L
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Contents 0 Chapter Zero 1 Part One
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chapter zero I am the product of a
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Chapter Zero | 3 more details in
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1 before NetApp On Computers, Colle
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Before NetApp | 9 the reason for th
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Before NetApp | 11 tions. One was f
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Before NetApp | 13 Years later, the
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Before NetApp | 15 After Princeton,
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Before NetApp | 17 and developed th
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Before NetApp | 19 curious about wh
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22 | Beginnings visits your company
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24 | Beginnings it faster and more
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26 | Beginnings People were spendin
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28 | Beginnings seed-round investme
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30 | Beginnings a good idea, someon
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32 | Beginnings We had a lucky disa
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34 | Beginnings In July 1993, we sh
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36 | Beginnings it in. The customer
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38 | Beginnings We hired Tom for Am
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Interlude Redundant Array of Pyrami
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3 CEO Lessons On Pixie Dust, Decisi
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CEO Lessons | 45 equals, in the sen
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CEO Lessons | 47 ceremonial clock.
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At the first board meet- The Waywar
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CEO Lessons | 51 The difference in
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CEO Lessons | 53 and-a-half. Dan di
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CEO Lessons | 55 NetApp went public
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Interlude Tom Mendoza’s Lessons o
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Part two •• •Turbulent Adoles
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62 | Turbulent Adolescence • •
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64 | Turbulent Adolescence most mon
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66 | Turbulent Adolescence on board
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68 | Turbulent Adolescence short wa
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70 | Turbulent Adolescence bought t
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72 | Turbulent Adolescence we grew
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74 | Turbulent Adolescence organiza
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76 | Turbulent Adolescence the way
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78 | Turbulent Adolescence shifted
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80 | Turbulent Adolescence have an
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82 | Turbulent Adolescence before N
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84 | Turbulent Adolescence only wor
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86 | Turbulent Adolescence talking
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88 | Turbulent Adolescence as your
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90 | Turbulent Adolescence Brian do
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92 | Turbulent Adolescence Hope. To
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94 | Turbulent Adolescence people c
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96 | Turbulent Adolescence neighbor
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98 | Turbulent Adolescence My new s
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6 Managing Engineers On Development
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Managing Engineers | 103 250—four
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Managing Engineers | 105 A friend o
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Managing Engineers | 107 On the oth
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Managing Engineers | 109 Other time
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Managing Engineers | 111 As near as
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Managing Engineers | 113 They say w
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Managing Engineers | 115 I’ve see
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Interlude Scientific-Truth and Usef
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Scientific-Truth and Useful-Truth |
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Two books deeply influenced my stra
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Grown-Up Company | 125 dors like IB
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7 Customers On Love, Enterprise, Si
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Customers | 129 which produces even
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Customers | 131 to what you know br
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Customers | 133 it happened too oft
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Customers | 135 company. I gave my
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Customers | 137 ered many nonproduc
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Customers | 139 I was being technol
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Customers | 141 think that his far
Page 151: Customers | 143 was that Oracle won
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Page 156 and 157: 148 | Grown-Up Company Initially SA
Page 158 and 159: 150 | Grown-Up Company computers? I
Page 160 and 161: 152 | Grown-Up Company Now my chall
Page 162 and 163: 154 | Grown-Up Company debate about
Page 164 and 165: 156 | Grown-Up Company In the early
Page 166 and 167: 158 | Grown-Up Company You might co
Page 169 and 170: 9 Vision On Whining, Eras, Future H
Page 171 and 172: Vision | 163 started writing in the
Page 173 and 174: Vision | 165 tion in a way that a n
Page 175 and 176: Vision | 167 At Deep Springs Colleg
Page 177 and 178: How to Castrate a Bull Vision | 169
Page 179 and 180: Vision | 171 they can’t access th
Page 181 and 182: Vision | 173 data stewardship is th
Page 183: Vision | 175 picked the weeds, but
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Page 188 and 189: 180 | Appendix A The distribution s
Page 190 and 191: 182 | Appendix A It is unlikely tha
Page 192 and 193: 184 | Appendix A NFServer: Prelimin
Page 194 and 195: Create a Model Company by: 186 Appe
Page 196 and 197: AI (Artificial Insemination) A tech
Page 198 and 199: 190 | Glossary staffs, security lik
Page 200 and 201: 192 | Glossary operating system The
Page 204 and 205: 196 | Acknowledgments Varun Mehta,
Page 206 and 207: 198 | The Author a cowboy, where he
Page 208 and 209: 200 | Index Doubling: as goal, 62,
Page 210 and 211: 202 | Index S Sales: of both NAS an
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