Interlude - Index of

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vi | Contents 5 Values and Culture: On Dilbert, Drooling, Lies, and Game Theory 81 Interlude: Lawyers Aren't Evil—Fairness and Morality Are Not Their Job 97 6 Managing Engineers: On Development, Consensus, Doctor Death, and Magic 101 Interlude: Scientific-Truth and Useful-Truth 117 Part three Grown-Up Company 121 7 Customers: On Love, Enterprise, Simplicity, and Partners 127 Interlude: Shark Island—A Parable of Risk and Mass Media 145 8 Strategic Change: On Reversing Course, Chocolate, Debates, and Core Beliefs 147 Interlude: Speckled-Egg Thinking 157 9 Vision: On Whining, Eras, Future History, and the Meaning of Life 161 Appendix A: Early NetApp Business Plan 177 Appendix B: NetApp Company Values 186 Glossary 188 Bibliography 194 Acknowledgments 195 The Author 197 Index 199
chapter zero I am the product of a tryst in a squalid Times Square flophouse and was raised by a brothel owner and his opium-using wife. I am a high school dropout who started college at fourteen. My youth was spent hitchhiking and cutting the testicles off bulls. I sold my blood for money. I am an ordained minister and an atheist. I once ate dog meat and the still-beating heart of a snake. I made a billion dollars and I lost a billion dollars. I am presently employed as a shaman. Or . . . I can say that I am the son of comfortable and educated middle-class parents. My father was an aerospace engineer while my mother took care of the three children. I went to college and studied to become an engineer like my father. I earned a computer science degree from Princeton in 1986 and headed off to Silicon Valley to write software. In 1992 I joined two colleagues to start a data storage firm called NetApp, where I still work today. 1
Page 3 and 4: More Praise for How to Castrate a B
Page 5 and 6: How to Castrate a Bull Unexpected L
Page 7: Contents 0 Chapter Zero 1 Part One
Page 11: Chapter Zero | 3 more details in
Page 15 and 16: 1 before NetApp On Computers, Colle
Page 17 and 18: Before NetApp | 9 the reason for th
Page 19 and 20: Before NetApp | 11 tions. One was f
Page 21 and 22: Before NetApp | 13 Years later, the
Page 23 and 24: Before NetApp | 15 After Princeton,
Page 25 and 26: Before NetApp | 17 and developed th
Page 27: Before NetApp | 19 curious about wh
Page 30 and 31: 22 | Beginnings visits your company
Page 32 and 33: 24 | Beginnings it faster and more
Page 34 and 35: 26 | Beginnings People were spendin
Page 36 and 37: 28 | Beginnings seed-round investme
Page 38 and 39: 30 | Beginnings a good idea, someon
Page 40 and 41: 32 | Beginnings We had a lucky disa
Page 42 and 43: 34 | Beginnings In July 1993, we sh
Page 44 and 45: 36 | Beginnings it in. The customer
Page 46 and 47: 38 | Beginnings We hired Tom for Am
Page 49 and 50: Interlude Redundant Array of Pyrami
Page 51 and 52: 3 CEO Lessons On Pixie Dust, Decisi
Page 53 and 54: CEO Lessons | 45 equals, in the sen
Page 55 and 56: CEO Lessons | 47 ceremonial clock.
Page 57 and 58: At the first board meet- The Waywar
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CEO Lessons | 51 The difference in
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CEO Lessons | 53 and-a-half. Dan di
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CEO Lessons | 55 NetApp went public
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Interlude Tom Mendoza’s Lessons o
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Part two •• •Turbulent Adoles
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62 | Turbulent Adolescence • •
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64 | Turbulent Adolescence most mon
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66 | Turbulent Adolescence on board
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68 | Turbulent Adolescence short wa
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70 | Turbulent Adolescence bought t
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72 | Turbulent Adolescence we grew
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74 | Turbulent Adolescence organiza
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76 | Turbulent Adolescence the way
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78 | Turbulent Adolescence shifted
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80 | Turbulent Adolescence have an
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82 | Turbulent Adolescence before N
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84 | Turbulent Adolescence only wor
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86 | Turbulent Adolescence talking
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88 | Turbulent Adolescence as your
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90 | Turbulent Adolescence Brian do
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92 | Turbulent Adolescence Hope. To
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94 | Turbulent Adolescence people c
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96 | Turbulent Adolescence neighbor
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98 | Turbulent Adolescence My new s
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6 Managing Engineers On Development
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Managing Engineers | 103 250—four
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Managing Engineers | 105 A friend o
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Managing Engineers | 107 On the oth
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Managing Engineers | 109 Other time
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Managing Engineers | 111 As near as
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Managing Engineers | 113 They say w
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Managing Engineers | 115 I’ve see
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Interlude Scientific-Truth and Usef
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Scientific-Truth and Useful-Truth |
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Two books deeply influenced my stra
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Grown-Up Company | 125 dors like IB
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7 Customers On Love, Enterprise, Si
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Customers | 129 which produces even
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Customers | 131 to what you know br
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Customers | 133 it happened too oft
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Customers | 135 company. I gave my
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Customers | 137 ered many nonproduc
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Customers | 139 I was being technol
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Customers | 141 think that his far
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Customers | 143 was that Oracle won
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146 | Grown-Up Company The problem
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148 | Grown-Up Company Initially SA
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150 | Grown-Up Company computers? I
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152 | Grown-Up Company Now my chall
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154 | Grown-Up Company debate about
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156 | Grown-Up Company In the early
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158 | Grown-Up Company You might co
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9 Vision On Whining, Eras, Future H
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Vision | 163 started writing in the
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Vision | 165 tion in a way that a n
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Vision | 167 At Deep Springs Colleg
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How to Castrate a Bull Vision | 169
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Vision | 171 they can’t access th
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Vision | 173 data stewardship is th
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Vision | 175 picked the weeds, but
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178 | Appendix A 1-800-SERVERS Busi
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180 | Appendix A The distribution s
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182 | Appendix A It is unlikely tha
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184 | Appendix A NFServer: Prelimin
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Create a Model Company by: 186 Appe
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AI (Artificial Insemination) A tech
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190 | Glossary staffs, security lik
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192 | Glossary operating system The
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Axelrod, Robert. The Evolution of C
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196 | Acknowledgments Varun Mehta,
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198 | The Author a cowboy, where he
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200 | Index Doubling: as goal, 62,
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202 | Index S Sales: of both NAS an
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