Program Book - Master Brewers Association of the Americas
Program Book - Master Brewers Association of the Americas
Program Book - Master Brewers Association of the Americas
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European Brewery Convention<br />
EBC, since its founding in 1947,<br />
has become <strong>the</strong> preeminent expert<br />
organization <strong>of</strong> choice in Europe<br />
for all brewing, governmental, and<br />
technical organizations, acting<br />
cooperatively in fundamental areas<br />
<strong>of</strong> brewing and malting science and<br />
technology for <strong>the</strong> benefit <strong>of</strong> <strong>the</strong><br />
brewing industry, consumers, and <strong>the</strong> community.<br />
EBC is <strong>the</strong> expert technical organization for cooperation<br />
and joint activity between European brewers and<br />
maltsters. After its successful merger with The <strong>Brewers</strong> <strong>of</strong><br />
Europe earlier this year, EBC now identifies itself as <strong>the</strong><br />
scientific and technological arm <strong>of</strong> this joint organization,<br />
which is no longer based in Zoeterwoude (The Ne<strong>the</strong>rlands)<br />
but in Brussels (Belgium) at <strong>the</strong> <strong>Brewers</strong> <strong>of</strong> Europe<br />
House in <strong>the</strong> vibrant district <strong>of</strong> Ixelles, a mere stone’s<br />
throw from <strong>the</strong> political hub <strong>of</strong> <strong>the</strong> European Union, <strong>the</strong><br />
EU parliament.<br />
The members <strong>of</strong> EBC are 20 national trade<br />
organizations, representing both small and large brewing<br />
groups and <strong>the</strong>ir diverse interests.<br />
EBC’s purpose is<br />
• To promote<br />
• <strong>the</strong> development <strong>of</strong> brewing and malting<br />
science and technology<br />
• <strong>the</strong> application <strong>of</strong> best practice in brewing and<br />
malting technology<br />
• <strong>the</strong> transfer <strong>of</strong> knowledge from o<strong>the</strong>r industries<br />
into brewing and malting<br />
• To act as <strong>the</strong> European advisory expert body on<br />
science and technology in brewing and malting in<br />
cooperation with The <strong>Brewers</strong> <strong>of</strong> Europe, as well as<br />
o<strong>the</strong>r organizations<br />
• To identify and communicate new scientific and<br />
technical opportunities<br />
• To stimulate proactively and communicate<br />
developments in product safety, environmental<br />
issues, beer wholesomeness, and health in support <strong>of</strong><br />
moderate and responsible beer drinking<br />
• To enable and enhance cooperation on all<br />
precompetitive technical aspects <strong>of</strong> beer quality<br />
• To maintain expertise and technical excellence in <strong>the</strong><br />
field <strong>of</strong> brewing and malting through <strong>the</strong> work <strong>of</strong> three<br />
important working groups:<br />
• EBC Analysis Committee (best known for issuing<br />
and reviewing <strong>of</strong> analytical methods)<br />
• EBC Barley & Malt Committee (conducting and<br />
coordinating trials <strong>of</strong> promising malting barley<br />
varieties in Europe)<br />
• EBC Brewing Science Group (a steering group and<br />
“think tank” for both practical brewing issues, as<br />
well as blue sky projects)<br />
EBC is perhaps best known for its biennial congress, and<br />
<strong>the</strong> next one is in an advanced stage <strong>of</strong> organization:<br />
Hamburg in Germany will play host to <strong>the</strong> EBC 2009<br />
Congress.<br />
Welcome to all delegates <strong>of</strong> World Brewing Congress 2008 in<br />
Honolulu, HI!<br />
On behalf <strong>of</strong> <strong>the</strong> European Brewery Convention, I wish to extend a warm<br />
welcome to all delegates <strong>of</strong> World Brewing Congress 2008.<br />
For <strong>the</strong> third time in its history, this congress has been organized to bring<br />
<strong>the</strong> world brewing community toge<strong>the</strong>r to face <strong>the</strong> challenges <strong>of</strong> <strong>the</strong> future.<br />
EBC is justifiably proud to have been invited to actively participate in <strong>the</strong><br />
scientific program <strong>of</strong> WBC 2008; we have invited key speakers to a seminar<br />
at WBC 2008 on <strong>the</strong> topic <strong>of</strong> Beer, Health and Nutrition, a topic which is<br />
increasingly seen as a significant facet <strong>of</strong> <strong>the</strong> responsible interaction <strong>of</strong> <strong>the</strong><br />
brewing industry with its consumers. It is, <strong>the</strong>refore, a great pleasure to<br />
invite you, <strong>the</strong> delegates, to this important event on Sunday, August 3.<br />
Whilst we hereby express a big thank you to our invited speakers, we, as<br />
EBC, never<strong>the</strong>less would like to extend our gratitude also to all <strong>the</strong> authors<br />
and companies representing <strong>the</strong>ir work here at WBC 2008 in Honolulu.<br />
I am convinced that <strong>the</strong> contribution WBC 2008 makes in giving a voice<br />
to <strong>the</strong> development <strong>of</strong> our industry as a whole cannot be overlooked.<br />
Additionally, I would like to take this opportunity to invite you to <strong>the</strong> next<br />
EBC Congress, which will take place in May 2009 in Hamburg, Germany.<br />
See you <strong>the</strong>re!<br />
Welcome to Honolulu!<br />
Hilary Jones<br />
President, European Brewery Convention<br />
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