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Program Book - Master Brewers Association of the Americas

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IBD Symposium: It’s Education, Stupid!<br />

I-7<br />

An overview <strong>of</strong> <strong>the</strong> IBD pr<strong>of</strong>essional qualifications<br />

SIMON JACKSON (1)<br />

(1) Institute <strong>of</strong> Brewing & Distilling, London, UK<br />

The IBD is a global membership organization and educational<br />

charity, with a core vision statement <strong>of</strong> “The advancement <strong>of</strong><br />

education and pr<strong>of</strong>essional development in <strong>the</strong> science and<br />

technology <strong>of</strong> brewing, distilling and related industries”. In <strong>the</strong><br />

manufacturing workplace <strong>of</strong> <strong>the</strong> 21st century <strong>the</strong>re are constant<br />

pressures on cost and performance, and employers deploy a raft <strong>of</strong><br />

strategies to ensure that <strong>the</strong>y remain competitive. Such strategies<br />

can be generally be grouped under <strong>the</strong> umbrella <strong>of</strong> “world-class<br />

manufacturing”. Successful implementation <strong>of</strong> such programs is<br />

dependant on <strong>the</strong> implementation <strong>of</strong> key foundation blocks—with <strong>the</strong><br />

most critical being a total commitment to learning and knowledge<br />

acquisition throughout <strong>the</strong> organization. In supporting <strong>the</strong> brewing<br />

and distilling industries, <strong>the</strong> IBD provides a suite <strong>of</strong> globally<br />

recognized qualifications, which <strong>of</strong>fers an entry point for operators<br />

and technicians (Certificates in Brewing and Packaging) through<br />

to a masters level qualification for senior pr<strong>of</strong>essionals. This paper<br />

will provide details <strong>of</strong> <strong>the</strong> format <strong>of</strong> each examination and how each<br />

level can be used to create a “ladder” <strong>of</strong> learning in <strong>the</strong> workplace.<br />

Each level <strong>of</strong> examination is supported by a comprehensive syllabus,<br />

and for all levels below <strong>the</strong> <strong>Master</strong> Brewer qualification, <strong>the</strong>re are<br />

also tailored learning materials. The <strong>Master</strong> Brewer qualification is<br />

not supported by learning materials, as <strong>the</strong> exam format focuses on<br />

an assessment <strong>of</strong> a candidate’s practical knowledge and work place<br />

experience. The syllabi and examination papers are overseen by <strong>the</strong><br />

IBD Board <strong>of</strong> Examiners. The Board meets as required to prepare<br />

papers for each examination, to maintain <strong>the</strong> relevance <strong>of</strong> <strong>the</strong> syllabi<br />

and to reflect changes in knowledge and technology. Currently <strong>the</strong><br />

IBD <strong>of</strong>fers <strong>the</strong> entry point examinations (General Certificates) twice<br />

a year and <strong>the</strong> Diploma and <strong>Master</strong> Brewer examinations once a<br />

year. The IBD administers examinations in over 80 centers around<br />

<strong>the</strong> world to facilitate access for candidates. In 2007 <strong>the</strong>se centers<br />

were used by over 1,200 candidates. The IBD supports candidates<br />

through various training options. In addition to residential courses,<br />

<strong>the</strong> IBD has also established a network <strong>of</strong> “approved trainers” who<br />

are accredited to teach ei<strong>the</strong>r entire syllabi or subsidiary modules<br />

within each qualification. The paper will provide examples <strong>of</strong> how<br />

this network operates in practice and how it delivers training close<br />

to <strong>the</strong> customer. The IBD also <strong>of</strong>fers distance learning facilities, and<br />

<strong>the</strong> paper will provide details on how <strong>the</strong>se programs operate.<br />

After graduating with a degree in botany and zoology from <strong>the</strong><br />

University <strong>of</strong> Wales, Simon Jackson entered <strong>the</strong> brewing industry<br />

as a production graduate trainee with Grand Metropolitan<br />

Brewing Division – Watney, Mann, and Truman. After spells at<br />

Mortlake, Isleworth, and Brick Lane, he was appointed production<br />

director at Webster’s in Halifax. Following <strong>the</strong> acquisition <strong>of</strong><br />

Grand Metropolitan Brewing by Courage in 1991, he moved into<br />

commercial roles, first as an on-trade business unit director and<br />

<strong>the</strong>n, after <strong>the</strong> acquisition <strong>of</strong> Courage by Scottish and Newcastle,<br />

as regional managing director for <strong>the</strong> west <strong>of</strong> England and Wales.<br />

He next returned to operations as customer support development<br />

director. In 2003 he was appointed production director at Berkshire<br />

Brewery and in 2004 joined Scottish and Newcastle’s U.K. leadership<br />

team as U.K. manufacturing director. He was appointed executive<br />

director <strong>of</strong> <strong>the</strong> IBD in 2006. Simon has a particular interest in people<br />

development and skill acquisition and is working to develop <strong>the</strong><br />

educational and qualification platform <strong>of</strong> <strong>the</strong> IBD, such that it meets<br />

<strong>the</strong> needs <strong>of</strong> <strong>the</strong> brewing industry in <strong>the</strong> 21st century.<br />

50<br />

I-8<br />

Asset care: How to maintain your most important equipment—<br />

People<br />

IAN JONES (1)<br />

(1) Global Beverage Solutions, Sandton, South Africa<br />

One <strong>of</strong> <strong>the</strong> most glibly used phrases in industry for many decades<br />

has been “People are our most important assets”. This statement<br />

is used with wild abandon by senior executives and management to<br />

impress and influence investors, unions, and o<strong>the</strong>r key stakeholders<br />

but is rarely actually felt by <strong>the</strong> ‘important assets’ <strong>the</strong>mselves.<br />

Indeed I would argue that in most cases <strong>the</strong> physical assets (plant<br />

and equipment) gain far more attention than <strong>the</strong> human assets, who<br />

also require regular maintenance, calibration and upgrade. It is<br />

critical, <strong>of</strong> course, for business to retain and develop <strong>the</strong>ir people.<br />

Retention is all about salary, benefits, reward and recognition,<br />

performance management, etc. But, what is people development<br />

all about? Many terms have been used to express <strong>the</strong> important<br />

business initiative <strong>of</strong> people development, including learning<br />

and education, training and development, human resource<br />

development, competency development/acquisition, etc., etc.,<br />

etc. This plethora <strong>of</strong> terminology reflects not only <strong>the</strong> everchanging<br />

face <strong>of</strong> people development but also how it is <strong>of</strong>ten both<br />

misunderstood and mismanaged. This paper will try and look at<br />

what people development is really all about and how it is managed<br />

in <strong>the</strong> workplace. Having spent <strong>the</strong> last nine years <strong>of</strong> my life almost<br />

exclusively involved in people development, I will examine what I<br />

believe are <strong>the</strong> 10 biggest mistakes generally made by companies<br />

in this respect and, through this, hopefully try and identify how to<br />

avoid <strong>the</strong>se pitfalls. Therefore, companies will be able to manage<br />

those most ‘important assets’ more efficiently and effectively and<br />

achieve performance where it really matters…on <strong>the</strong> bottom line.<br />

Ian Jones completed a B.S. degree in microbiology at <strong>the</strong> University<br />

<strong>of</strong> Kent (United Kingdom) in 1985 and <strong>the</strong>n a M.S. degree in<br />

malting and brewing science at <strong>the</strong> British School <strong>of</strong> Malting and<br />

Brewing, University <strong>of</strong> Birmingham (United Kingdom). Following<br />

graduation, he worked for nine years in <strong>the</strong> British brewing industry,<br />

completing a brewing pupilage with Whitbread and working in<br />

line management for Guinness, London. During this period, he<br />

also successfully passed <strong>the</strong> Institute <strong>of</strong> Brewing Diploma <strong>Master</strong><br />

Brewer exams. Ian <strong>the</strong>n joined South African Breweries as brewing<br />

manager at its largest plant in Alrode, near Johannesburg. After<br />

four more years in production, he became brewing training and<br />

development manager for <strong>the</strong> group. He completed his MBA at <strong>the</strong><br />

University <strong>of</strong> Witwatersrand at this time; his <strong>the</strong>sis was “A Model<br />

for Human Resource Development.” Ian left corporate life in 2002<br />

and set up Global Beverage Solutions (Pty) Ltd to provide tailored<br />

human resource development solutions to <strong>the</strong> beverage industry<br />

worldwide. Since its inception, <strong>the</strong> company has worked with many<br />

global brewing companies and has been particularly active in helping<br />

candidates prepare for <strong>the</strong> IBD examinations. It also specializes<br />

in developing complete Human Resource Development (HRD)<br />

solutions for companies, from organizational design through to staff<br />

competence.

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