Program Book - Master Brewers Association of the Americas

Miller, he spent 25 years with Cargill and 3 years with ConAgra. He
served as president and COO of Cargill’s malting business from 1991
to 2000 and as chair of the American Malting Barley Association
in the mid-1990s. Craig received his B.S. degree in biology and
chemistry from Augsburg College and completed the executive
program at the Carlson School of Business, University of Minnesota.
K-3
Forecasting Consumer Taste Preferences in a Dynamic
Marketplace
Presenter: Scott Mortensen, International Flavors and Fragrances
This keynote highlights IFF’s interpretation of key consumer,
lifestyle, and demographic trends as they relate to the world of
taste and smell. Through careful analysis of consumer profiles,
preferences, and trends, Mortensen believes the changing landscape
has many consumers reaching for innovation to complement their
unique lifestyle choices. Key drivers of consumer preferences, the
emotions connected to brand resonance, and how they are impacted
by demographic trends will all be addressed, as well as how they
relate to today’s dynamic marketplace. Exhibitors and guests must
purchase an additional ticket to attend this event.
With 25 years in the flavor industry, Scott Mortensen has held
a number of marketing and several key business development
positions. He is currently responsible for leading the strategic
global direction of the beverage sector for International Flavors &
Fragrances, a world leader in the flavor and fragrance industry.
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