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German Catalog 2006 USE THIS ONE.qxp - Michael Skurnik Wines

German Catalog 2006 USE THIS ONE.qxp - Michael Skurnik Wines

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take me to your liter<br />

This is a schizy segment of my portfolio. Some of you report<br />

great success with this size. Others report it’s impossible to sell.<br />

These, in my opinion, are the arguments in favor of the Liter:<br />

• It doesn’t sit around in the fridge as long as a magnum, thereby diminishing<br />

the chance of spoilage.<br />

• It’s the perfect size bottle for three or four people on a casual occasion. It contains<br />

eight glasses of wine.<br />

• It’s the perfect size for the cook who wants or needs a cup or so to cook with.<br />

There’s the equivalent of a full bottle left over for drinking with the meal!<br />

• It nearly always contains a dry, light wine that’s low in alcohol and very high<br />

on pure refreshment value. It’s nearly always estate-bottled.<br />

It seems to me the only way to sell this size is to floor-stack it. If it stands on the shelf alongside<br />

750s, it won’t stand out enough as a larger package. If it’s floor-stacked, you can always put<br />

a sign behind it screaming FULL LITER! Equivalent to just 56¢ per a 750!!!!!<br />

But some of you have tried all these bright ideas and you tell me the wines still don’t sell. I<br />

have one final bright idea. FORGET THEY’RE LITERS. Don’t even tell anybody it’s a bigger bottle.<br />

It’s just a bottle of wine for ten bucks. If someone says “My, it’s a bit heavy,” you say “Oh,<br />

yeah, it’s a special; they threw in 25% more free.” And everyone’s happy. It’s like the Super Deal<br />

aisle at your local supermarket. Shampoo, 25% more free. Man we love that word free. Free wine!<br />

I think I offer the very best jug-wine quality you can find anywhere on the market today. I<br />

know of no other merchant offering such a variety of cheap, estate-bottled wine in large bottles.<br />

I say this in all modesty, or at least in as much modesty as I can muster! They’ll do the job at<br />

least as well as—I think better than—anything else in the category. Give them a try if you<br />

haven’t yet. Here they are, the PICK OF THE LITERS:<br />

GRH-046L 2005 Reuscher-Haart Piesporter Falkenberg Riesling, 1.0 Liter<br />

GJS-069L 2005 Jakob Schneider Niederhäuser Riesling Kabinett, 1.0 Liter<br />

GST-126L 2005 J.u.H.A. Strub Niersteiner Riesling Kabinett 1.0 Liter<br />

GWG-012L 2005 Wagner-Stempel Siefersheimer Riesling Trocken, 1.0 Liter<br />

GGY-059L 2005 Gernot Gysler Weinheimer Silvaner Halbtrocken, 1.0 Liter<br />

GGY-058L 2005 Gernot Gysler Weinheimer Scheurebe Halbtrocken, 1.0 Liter<br />

GDD-020L 2005 Dr. Deinhard Riesling Halbtrocken, 1.0 Liter<br />

GMS-111L 2005 Herbert Messmer Estate Riesling Halbtrocken, 1.0 Liter<br />

GMS-119L 2005 Herbert Messmer Spätburgunder, 1.0 Liter<br />

GTM-089L 2005 Theo Minges Riesling Halbtrocken, 1.0 Liter<br />

GTM-090L 2005 Theo Minges Riesling, 1.0 Liter<br />

GDR-136L 2005 Kurt Darting Dürkheimer Feuerberg Portugieser Weissherbst, 1.0 Liter<br />

GDR-137L 2005 Kurt Darting Dürkheimer Nonnengarten Riesling Kabinett, 1.0 Liter<br />

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