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German Catalog 2006 USE THIS ONE.qxp - Michael Skurnik Wines

German Catalog 2006 USE THIS ONE.qxp - Michael Skurnik Wines

German Catalog 2006 USE THIS ONE.qxp - Michael Skurnik Wines

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vi<br />

LET US WRITE YOUR ORDER FOR YOU!<br />

It’s easy! We write the order, you take the wine, we cash the check.<br />

What’s not to like?<br />

In all seriousness, I have spent the past several years actually writing about<br />

15% of all the D.I. orders I receive, so I thought I’d formalize it. This is for people<br />

who want the wines but don’t have the time to hack through my<br />

Amazonian jungle of quivering prose. Here’s what you do:<br />

• Give me a budget, and/or the number of cases you wish to receive.<br />

• Tell me how to proportion the order; Rhines vs. Mosels, what proportions at<br />

which price points, how much Kabinett vs. Spätlese vs. Auslese, etc.<br />

• Tell me if you want any Liter wines for floor-stack, any sparkling wines, in<br />

fact tell me generally if you want a conservative order or a high-wire order<br />

filled with lots of weirdo wines.<br />

• Tell me if there are wineries which have done well for you in the past, or<br />

which have not.<br />

And away I go. I will create an order proposal for you, you’ll look it over and<br />

tweak and twiddle it, and send it back in the form that you wish . . .<br />

I promise this: knowing that you’ve bought on trust from me, I will make<br />

DAMN sure that every wine I send to you is KILLER WINE. I can’t risk your<br />

being anything less than really impressed with every cork you pull. The last<br />

thing I want is for you to think I fobbed something off on you. I will write the<br />

HIPPEST possible order within your guidelines.<br />

We call this the E-Z method of flash-buying. It works. If you’d like my help,<br />

I’m standing by to give it. If not, I shall pout, and taunt you for the pitiable<br />

order you wrote yourself. Who needs that kind of trouble?

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