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The Potential for Scale and Sustainability in Weather Index Insurance

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THE POTENTIAL FOR SCALE AND SUSTAINABILITY IN WEATHER INDEX INSURANCE<br />

FOR AGRICULTURE AND RURAL LIVELIHOODS<br />

ef<strong>for</strong>t to educate clients on the importance <strong>and</strong> relevance of <strong>in</strong>dex <strong>in</strong>surance was<br />

one of the factors that contributed to the very limited achievements of the pilot<br />

programme (Case Study 8).<br />

Graft onto exist<strong>in</strong>g, efficient delivery channels, engag<strong>in</strong>g<br />

the private sector from the beg<strong>in</strong>n<strong>in</strong>g<br />

While it is technically feasible to develop <strong>in</strong>dex <strong>in</strong>surance products, the operational<br />

challenges of reach<strong>in</strong>g end-users can be enormous. Insurers rarely have their own<br />

rural distribution networks, but successful pilots have used exist<strong>in</strong>g channels that<br />

already reach the target group. Through farmers’ organizations <strong>and</strong> other aggregators,<br />

it is possible to reach large numbers of clients more cost-effectively than reach<strong>in</strong>g out<br />

to them <strong>in</strong>dividually. Of course, to <strong>in</strong>tegrate <strong>in</strong>dex <strong>in</strong>surance <strong>in</strong>to a supply cha<strong>in</strong><br />

successfully, the cha<strong>in</strong> itself must be work<strong>in</strong>g, efficient, <strong>and</strong> must <strong>in</strong>volve strong<br />

commercial partners.<br />

Insurers also rarely have their own rural agents; they must typically rely on<br />

<strong>in</strong>termediaries to sell <strong>and</strong> manage the <strong>in</strong>surance with farmers. <strong>The</strong>se <strong>in</strong>termediaries<br />

need to be efficient providers, trusted <strong>in</strong>stitutions, <strong>and</strong> available <strong>and</strong> responsive to<br />

farmers’ needs. Typically, farmers lack both the capital to pay premiums <strong>and</strong> an<br />

<strong>in</strong>centive to spend scarce resources on <strong>for</strong>ward-look<strong>in</strong>g risk-management tools. One<br />

way around this problem is to bundle access to <strong>in</strong>dex <strong>in</strong>surance with other products<br />

<strong>and</strong> services, which may help reduce costs <strong>and</strong> align <strong>in</strong>centives. When <strong>in</strong>surance is tied<br />

to credit or farm <strong>in</strong>puts, the credibility of the supply system affects the perception of<br />

the entire package. Partners should be selected carefully – with confirmation that they<br />

have the commitment <strong>and</strong> capacity to follow through on their agreements.<br />

It is also important to <strong>in</strong>volve private-sector players from the beg<strong>in</strong>n<strong>in</strong>g to<br />

contribute to product research <strong>and</strong> design, build local ownership <strong>and</strong> enhance<br />

susta<strong>in</strong>ability. F<strong>in</strong>d<strong>in</strong>g a local <strong>in</strong>surer motivated to open a new l<strong>in</strong>e of bus<strong>in</strong>ess <strong>in</strong><br />

agriculture is essential to the success <strong>and</strong> susta<strong>in</strong>ability of <strong>in</strong>dex <strong>in</strong>surance.<br />

Peru – area-based yield <strong>in</strong>surance. In 2008, La Positiva jo<strong>in</strong>ed with Caja Señor de<br />

Luren (Caja) to develop an area-yield <strong>in</strong>dex-based <strong>in</strong>surance programme <strong>for</strong> cotton<br />

farmers <strong>in</strong> the Pisco Valley. Caja had the lead<strong>in</strong>g agricultural microf<strong>in</strong>ance credit<br />

portfolio <strong>in</strong> the region, <strong>and</strong>, through this partnership, La Positiva ga<strong>in</strong>ed access to<br />

well-established distribution channels. Caja also benefited from the arrangement,<br />

as those who signed onto the <strong>in</strong>dex <strong>in</strong>surance programme became more lucrative<br />

customers. Caja was able to <strong>in</strong>crease its credit portfolio <strong>and</strong> offer loans to more<br />

cotton growers.<br />

Malawi – AllianceOne Tobacco. AllianceOne is a leaf tobacco merchant with a wellfunction<strong>in</strong>g<br />

supply cha<strong>in</strong>. It leverages this cha<strong>in</strong> to offer <strong>in</strong>dex <strong>in</strong>surance to its<br />

farmers. AllianceOne provides a wealth of products <strong>and</strong> client services, <strong>in</strong>clud<strong>in</strong>g<br />

tra<strong>in</strong><strong>in</strong>g, short-term cash advances, quality control, arrang<strong>in</strong>g f<strong>in</strong>anc<strong>in</strong>g <strong>and</strong><br />

guarantee<strong>in</strong>g loans; <strong>and</strong> it helps small-scale farmers break <strong>in</strong>to the tobacco value<br />

cha<strong>in</strong>. In order to participate, smallholders must open <strong>in</strong>dividual bank accounts<br />

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