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The Potential for Scale and Sustainability in Weather Index Insurance

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82<br />

CASE STUDY 2<br />

PEPSICO CONTRACT FARMING IN INDIA<br />

<strong>The</strong> limited participation of re<strong>in</strong>surers is another constra<strong>in</strong>t on scalability. Re<strong>in</strong>surance<br />

companies are reluctant to enter the market due to the difficulty of estimat<strong>in</strong>g its size <strong>and</strong><br />

their risk exposure. S<strong>in</strong>ce coverage is voluntary, the number of enrolled farmers may vary<br />

significantly from one season to the next <strong>and</strong> may represent a small share of total premium<br />

<strong>in</strong> the <strong>in</strong>surance market. As a consequence, re<strong>in</strong>surers that do enter the market load the<br />

premium, ow<strong>in</strong>g to a lack of reliable data on a real-time basis. In addition, options <strong>for</strong><br />

re<strong>in</strong>surance are limited <strong>for</strong> deals under US$1 million <strong>in</strong> ceded premium (only one re<strong>in</strong>surer<br />

has accepted a deal <strong>for</strong> US$100,000). While most re<strong>in</strong>surers require the sales process to<br />

end 10 days prior to the risk <strong>in</strong>ception date, <strong>in</strong>dex <strong>in</strong>surance cannot work with policies older<br />

than 30 days. <strong>The</strong> lack of pric<strong>in</strong>g <strong>and</strong> underwrit<strong>in</strong>g skills further impedes the development of<br />

the local re<strong>in</strong>surance market <strong>and</strong> limits the retention capacity of the <strong>in</strong>surer.<br />

Key lessons<br />

Contract farm<strong>in</strong>g has been an extremely effective tool <strong>in</strong> reduc<strong>in</strong>g the vulnerability of<br />

smallholders. <strong>The</strong> ma<strong>in</strong> drivers of smallholder participation <strong>in</strong> contract farm<strong>in</strong>g programmes<br />

appear to be:<br />

• L<strong>in</strong>ks to a market <strong>and</strong> buyers;<br />

• Fixed prices, which are typically above market prices;<br />

• Better access to <strong>in</strong>puts through PepsiCo, which purchases fertilizer <strong>in</strong> bulk <strong>and</strong> can sell<br />

it more <strong>in</strong>expensively to its contract farmers (who can then produce higher yields);<br />

• Technical assistance, <strong>in</strong>clud<strong>in</strong>g agricultural production <strong>and</strong> weather <strong>for</strong>ecasts; <strong>and</strong><br />

• Access to f<strong>in</strong>ancial services, <strong>in</strong>clud<strong>in</strong>g loans <strong>and</strong> <strong>in</strong>dex <strong>in</strong>surance.<br />

<strong>The</strong> ma<strong>in</strong> challenges <strong>for</strong> smallholders <strong>in</strong> contract farm<strong>in</strong>g programmes have been:<br />

• High quality st<strong>and</strong>ards of buyers (e.g. size, shape, sugar levels <strong>and</strong> dry-matter content);<br />

• Required upfront f<strong>in</strong>anc<strong>in</strong>g; <strong>and</strong><br />

• <strong>The</strong> need to strictly follow specific agronomic practices to produce the required quality<br />

<strong>and</strong> yield (i.e. farmers cannot skip prescribed applications of fertilizers, chemicals<br />

<strong>and</strong> pesticides).<br />

<strong>The</strong> dem<strong>and</strong> <strong>for</strong> <strong>in</strong>dex <strong>in</strong>surance is difficult to determ<strong>in</strong>e, though the product seems to be<br />

appreciated by the farmers who did buy it <strong>and</strong> who received payouts. <strong>The</strong> ma<strong>in</strong> drivers that<br />

<strong>in</strong>fluence a farmer to purchase <strong>in</strong>dex <strong>in</strong>surance <strong>in</strong>clude:<br />

• Incentives offered (e.g. higher buy-back price from PepsiCo);<br />

• <strong>The</strong> ability to f<strong>in</strong>ance the premium <strong>and</strong> other production costs through a loan;<br />

• Trust <strong>in</strong> the actors <strong>in</strong>volved (e.g. corporation, processor, <strong>in</strong>surer, local representatives);<br />

• Demonstration of timely payouts <strong>in</strong> previous seasons;<br />

• A perceived need to mitigate the risk of los<strong>in</strong>g the significant upfront costs of production,<br />

<strong>in</strong> part to cover the production costs <strong>for</strong> the follow<strong>in</strong>g season; <strong>and</strong><br />

• Dissatisfaction with the government area-yield <strong>in</strong>surance programme.

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