Global Coaching Survey - Frank Bresser Consulting

Greenland
(Den.)
Global Coaching Survey 2008/2009 euRope |
c
Iceland
2
Ireland
3
Portugal
3
United
Kingdom
3
Spain
3
France
3
phase of coaching in its
product life cycle
Question asked:
Think of professional one‑to‑one
coaching as a product with a classic
product life cycle. In which phase
of the life cycle, would you say, is
coaching in your country?
Coaching is far advanced in Europe. In 16 countries, business coaching is in the growth phase, in another 15 countries it is
in the introduction phase. In 2 countries, coaching has already entered the maturity phase. However, in 8 countries, coaching
is still in the pre-introduction phase. In none of the 41 European countries, coaching is in decline. (also see figure on p.99)
FRank bReSSeR ConSultinG & aSSoCiateS
exCellent CoaCHinG SolutionS
Norway
4
Denmark
3
Italy
2-3
Sweden
3
Mont.
1/2
Malta
2
Estonia
1
Latvia
1
Lithuania
2-3
Alb.
1/2
Finland
2
Mac.
1
Greece
2
Belarus
1/2
Netherlands
3-4
Poland
Germany
Belgium
2
3
3
Czech Republic
Luxembourg 3
3
Slovakia
Austria 3
Switzerland 2-3 Hungary
3 Slovenia 2
2
Romania
Croatia
2
B.
2 1/2 Serbia
1-2
Bulgaria
2
Moldova
1/2
Russia
2
Ukraine
2
Turkey
2
euRope
1 Pre-introduction
2 Introduction
3 Growth
4 Maturity
5 Decline
6 Relaunch
Total
Cyprus
2
EU
2
9
15***
1****
-
-
27
EUC
1
2
-
-
-
-
3
Non EU
(5*)
4**
1
1
-
-
11
total
3 5*
15
16
2
-
-
41
* = countries either in the pre-introduction phase or maximum in the introduction
phase (which one cannot be said with certainty from outside)
** = one of these is in between pre-introduction and introduction
*** = three of these are in between introduction and growth (2–3)
**** = “3-4”
EU = 27 EU countries (underlined country names)
EUC = 3 EU candidate countries (country names with dashed lines)
Non EU = 11 Non-EU countries
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104
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