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Global Coaching Survey - Frank Bresser Consulting

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<strong>Global</strong> <strong>Coaching</strong> <strong>Survey</strong> 2008/2009 tHe pRoJeCt<br />

|<br />

D. FuRtHeR RemaRkS<br />

It is the first time that coaching associations from all over<br />

the world were identified, contacted and successfully<br />

brought together in a big project like this. The list of participating<br />

organisations and people alone is worth reading.<br />

Remarkably, just two of all participants mentioned the<br />

financial crisis in their answers - and this only marginally.<br />

Therefore, when the answers were generated (2008 and early<br />

2009), the financial crisis hadn’t already hit the coaching<br />

market in a significant way. This makes the <strong>Global</strong> <strong>Coaching</strong><br />

<strong>Survey</strong> 2008/2009 particularly important and valuable: It is<br />

not just the snapshot of very exceptional circumstances. It<br />

reflects and documents the state and (longer term) development<br />

of coaching right up to the point before any potential<br />

volatility in the coaching market due to the global crisis<br />

occurred.<br />

The European pilot<br />

The design of the <strong>Global</strong> <strong>Coaching</strong> <strong>Survey</strong> is in principle<br />

a global extension of the design of the highly successfully<br />

run European pilot that took place in 2007/2008 (European<br />

<strong>Coaching</strong> <strong>Survey</strong> 2007/2008). Media around the world reported<br />

on it (e.g. Financial Times, FTD). The report has been<br />

downloaded thousands of times, and is adding real value to<br />

clients and other companies around the world.<br />

The <strong>Global</strong> <strong>Coaching</strong> <strong>Survey</strong> 2008/2009 has now incorporated<br />

and includes the European <strong>Coaching</strong> <strong>Survey</strong>. The data<br />

from 2007/2008 were updated and refreshed. In addition, 6<br />

more European countries (41 instead of 35) were covered in<br />

2008/2009.<br />

Research on coaching only<br />

The <strong>Global</strong> <strong>Coaching</strong> <strong>Survey</strong> documents the situation of<br />

coaching across the globe.<br />

The borders of the world continents were marked in accordance<br />

with widely found best practices in doing this. We<br />

are, however, aware of the fact that some countries can be<br />

seen as part of one continent or another. Where we included<br />

a country in a continent, this should not be (mis)interpreted<br />

as a political statement, but as a search for a most practical<br />

solution for the survey. For example, we included Russia and<br />

Turkey in Europe, simply because we had included these in<br />

the European pilot (European <strong>Coaching</strong> <strong>Survey</strong> 2007/2008).<br />

FRank bReSSeR ConSultinG & aSSoCiateS<br />

exCellent CoaCHinG SolutionS<br />

While we find the division into continents very helpful overall,<br />

we also acknowledge it doesn’t fit perfectly in all cases.<br />

For example, the Middle East may rightly be seen as a region<br />

in its own right, but spans southeastern Europe, northeastern<br />

Africa and southwestern Asia. So interested readers need to<br />

look into all three continents to get an overview of coaching<br />

in this region.<br />

The continent colours used in the maps are chosen for reasons<br />

of good visibility/ visual illustration purposes only. We<br />

checked that there are no cultural reservations towards any<br />

continent colour. However, if there is from your perspective,<br />

please let us know, so that we may take this into account in<br />

the future.<br />

We are aware of existing debates on the legal status and<br />

recognition of some regions in the world as countries. Also<br />

in this regard, we emphasize this report is neutral. It is<br />

research on coaching only and not to be (mis-)interpreted<br />

as a political statement in any way.<br />

In this report, we include figures/calculations on the basis<br />

of world or country population numbers (e.g. number of<br />

inhabitants per coach). The source of the underlying population<br />

numbers is the 2008 World Population Data Sheet<br />

(Population Reference Bureau, PRB, 2008).<br />

Please quote the results of this report appropriately and<br />

carefully, as taking single figures out of context may lead to<br />

misinterpretations. Interestingly, some specific answers get a<br />

totally new meaning, put in the context of answers from the<br />

country or region or the whole report.<br />

Share your knowledge –<br />

your contribution is welcome<br />

If you want to share your expertise/thoughts on coaching in<br />

your continent, region or country, please send an email to:<br />

info@bresser-consulting.com<br />

If you would like to contribute to the next survey, please<br />

let us know and we can consider you as a future survey<br />

participant.<br />

If you want to comment and share your thoughts on the<br />

survey, give constructive feedback and/or tell us how you<br />

make use of the results, please send an email to:<br />

info@bresser-consulting.com<br />

If you are or know someone who is a true expert in coaching<br />

for a specific region or country, please also let us know,<br />

and we will consider including you/the person in our highquality<br />

expert network.<br />

www.frank-bresser-consulting.com<br />

23<br />

Copyright © 2009 by <strong>Frank</strong> <strong>Bresser</strong> <strong>Consulting</strong> | All rights reserved.

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