Global Coaching Survey - Frank Bresser Consulting

Global Coaching Survey 2008/2009 woRlD oveRall
|
North America
1
2
3
4
5
6
Total
c
6 4*
3
3
-
-
-
16
maturity
(2 countries):
Norway
Netherlands (3-4)
Growth
(33 countries):
Morocco
South Africa
South America
1
2
3
4
5
6
Total
- 2*
5
5
-
-
-
12
Japan
Philippines
Singapore
South Korea
United Arab Emirates
Australia
New Zealand
Austria
Belgium
Czech Republic
Denmark
FRank bReSSeR ConSultinG & aSSoCiateS
exCellent CoaCHinG SolutionS
1
2
3
4
5
6
Total
1
2
3
4
5
6
Total
Africa
Europe
- 36*
10
2
-
-
-
48
phase of coaching in its
product life cycle
3 5*
15
16
2
-
-
41
France
Germany
Ireland
Italy
Lithuania
Luxembourg
Portugal
Slovakia
Spain
Sweden
Switzerland
United Kingdom
1
2
3
4
5
6
Total
Question asked:
Think of professional one‑to‑one coaching as a product
with a classic product life cycle. In which phase of the
life cycle, would you say, is coaching in your country?
Asia
5 35*
17
5
-
-
-
42
Canada
Mexico
USA
Argentina
Brazil
Colombia
Peru
Chile
Australasia
1
2
3
4
5
6
Total
1
-
2
-
-
-
www.frank-bresser-consulting.com
3
woRlD oveRall
1 Pre-introduction
2 Introduction
3 Growth
4 Maturity
5 Decline
6 Relaunch
Total
15 62*
50
33
2
-
-
162
*=countries either in the pre-introduction
phase or maximum in the introduction phase
(which one cannot be said with certainty
from outside)
Coaching is on the rise across the globe. In 33 countries, coaching is in the growth phase. In a further 50 countries,
coaching has entered the introduction phase. In the remaining 77 countries (nearly 50%), however, business coaching
hasn’t yet visibly developed. In two countries (Norway and the Netherlands), coaching has already entered the maturity
phase. In no country is coaching in decline. (also see figure on p.28)
33
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