Global Coaching Survey - Frank Bresser Consulting

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Global Coaching Survey 2008/2009 noRtH ameRiCa |
local characteristics of coaching
Question asked:
What do you think is typical (special) about one‑to‑
one coaching in your country when compared with
coaching in other countries (that coaches from abroad
should be aware of when having clients in your country)?
There is an extreme North-South divide in the development of coaching within North America. USA and Canada have highly
advanced coaching industries, whereas the whole of Central America is in the pre-introduction phase, and in the Caribbean
few coaches are operating. Coaching in Mexico is located somewhere in between the two poles.
So there is definitely not the North American coaching approach. Depending on each country, there may be many different
local characteristics and preferences in the way coaching is understood and delivered – also within each region.
A typical coaching feature in both US and Canada is a high emphasis on the (self-directed) role of the individual. Additionally
a lot of remote coaching (usually by telephone) as opposed to face-to-face coaching is taking place in the north.
In Central America, while 1 : 1 coaching is indeed in its infancy, in Honduras and Costa Rica coaching is emerging as a tool
of group facilitation (group coaching) in multinational organisations.
the following table provides an overview of the answers given in each country
(completed by our own findings where needed). it may serve you as a source to
look up your specific countries of interest.
Belize Business coaching has not yet visibly developed.
Canada Confidentiality of the coaching relationship from colleagues and even HR is important. Coaching
is likely to be off site.
Costa Rica Coaching is rarely used and in a very, very early stage of development. Those who use it, expect
it also to include some consulting. Basically, the only people who know about it are the executives
of global companies based in the US and UK who have learned about it from their head
offices. Executives use one-to-one coaching exclusively, due to status and confidentiality.
There is also a form of group coaching - mainly facilitation and motivational - which is generally
used with larger groups such as marketing or sales teams.
Cuba Business coaching has not yet visibly developed.
Dominican Republic Because it is not yet well known, coaching might be perceived not as a developmental process,
but as an intervention to use when something is “wrong”.
El Salvador Business coaching has not yet visibly developed.
Guatemala Business coaching has not yet visibly developed.
Haiti Business coaching has not yet visibly developed.
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