Global Coaching Survey - Frank Bresser Consulting

Global Coaching Survey 2008/2009 aSia
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FRank bReSSeR ConSultinG & aSSoCiateS
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[Cultural aspects like the principle of “saving face”, the importance of relationships, or existing
expectations of clients to get direction and advice from the coach need to be kept in mind and
dealt with properly at any time.]
Jordan Business coaching has not yet visibly developed.
Kazakhstan There is not enough information on what coaching is and acknowledgement of it. Coaches from
abroad would need some time to introduce coaching and their way of working. The main focus
in this regard should, in my view, be on the responsibilities of coach and coachee as well as on
what kind of results can be reached. Responsibility is the key question, as it has a cultural
dimension.
Kuwait It is very important to know the local culture and language to get the best results.
Kyrgyzstan Business coaching has not yet visibly developed.
Laos Business coaching has not yet visibly developed.
Lebanon Coaches need to establish a personal relationship, have empathy and relate to clients on the
emotional level. They must be able to build trust in order for the coachee to feel safe and pro-
tected and share his or her concerns and issues.
I started introducing the coaching concept in 2008 through a weekly radio show which made
the word “coaching” quite common. However, many business institutions may know about
coaching, but are still not ready yet to invest as companies in coaching and get its benefits for
business growth.
Malaysia It is important to know the local values and culture.
Mongolia Business coaching has not yet visibly developed.
Myanmar Business coaching has not yet visibly developed.
Nepal No specific answer given.
North Korea Business coaching has not yet visibly developed.
Oman Business coaching has not yet visibly developed.
Pakistan While sports coaching is highly developed (e.g. in cricket, hockey & squash), other types of
coaching are nearly non existent. Many people confuse coaching with mentoring, therapy
(and therefore see it as a directive tool) or counselling. Accordingly, coaching on work issues
for business people is, where it is done at all, basically provided by counsellors and therapists.
There is generally low awareness of the impact and benefits of business coaching.
Philippines Coaching is highly relational (relationship-based). It is mostly understood as part of manage-
ment skills, whereas coaching in the classic form of a one-to-one intervention provided by pro-
fessional coaches is not widely used. Among the coaches that exist, there are more coaches
who are self-proclaimed than those formally trained. Overall, there is still room for further op-
timization to leverage the full potential of coaching.
Qatar It is just beginning. So more information/education is needed on what is coaching.
Saudi Arabia In order to be successful, coaches need to offer something new and distinguished, such as
certificates, foreign certified trainings or specific professional programs (e.g. six sigma). There
is a shortage in professional training in some areas. [It seems coaches are rather seen as some
kind of trainers.]
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