Global Coaching Survey - Frank Bresser Consulting

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Greenland (Den.) Global Coaching Survey 2008/2009 euRope | c Iceland 2 Ireland 3 Portugal 3 United Kingdom 3 Spain 3 France 3 phase of coaching in its product life cycle Question asked: Think of professional one‑to‑one coaching as a product with a classic product life cycle. In which phase of the life cycle, would you say, is coaching in your country? Coaching is far advanced in Europe. In 16 countries, business coaching is in the growth phase, in another 15 countries it is in the introduction phase. In 2 countries, coaching has already entered the maturity phase. However, in 8 countries, coaching is still in the pre-introduction phase. In none of the 41 European countries, coaching is in decline. (also see figure on p.99) FRank bReSSeR ConSultinG & aSSoCiateS exCellent CoaCHinG SolutionS Norway 4 Denmark 3 Italy 2-3 Sweden 3 Mont. 1/2 Malta 2 Estonia 1 Latvia 1 Lithuania 2-3 Alb. 1/2 Finland 2 Mac. 1 Greece 2 Belarus 1/2 Netherlands 3-4 Poland Germany Belgium 2 3 3 Czech Republic Luxembourg 3 3 Slovakia Austria 3 Switzerland 2-3 Hungary 3 Slovenia 2 2 Romania Croatia 2 B. 2 1/2 Serbia 1-2 Bulgaria 2 Moldova 1/2 Russia 2 Ukraine 2 Turkey 2 euRope 1 Pre-introduction 2 Introduction 3 Growth 4 Maturity 5 Decline 6 Relaunch Total Cyprus 2 EU 2 9 15*** 1**** - - 27 EUC 1 2 - - - - 3 Non EU (5*) 4** 1 1 - - 11 total 3 5* 15 16 2 - - 41 * = countries either in the pre-introduction phase or maximum in the introduction phase (which one cannot be said with certainty from outside) ** = one of these is in between pre-introduction and introduction *** = three of these are in between introduction and growth (2–3) **** = “3-4” EU = 27 EU countries (underlined country names) EUC = 3 EU candidate countries (country names with dashed lines) Non EU = 11 Non-EU countries www.frank-bresser-consulting.com 104 Copyright © 2009 by Frank Bresser Consulting | All rights reserved.
Global Coaching Survey 2008/2009 euRope | the 18 countries having coaching in the maturity or growth phase: Norway 4 Netherlands 3 - 4 Belgium 3 Czech Republic 3 Denmark 3 France 3 Germany 3 Ireland 3 Luxembourg 3 Portugal 3 Slovakia 3 Spain 3 Sweden 3 Switzerland 3 United Kingdom 3 Austria 2 - 3 Italy 2 - 3 Lithuania 2 - 3 FRank bReSSeR ConSultinG & aSSoCiateS exCellent CoaCHinG SolutionS www.frank-bresser-consulting.com 105 Copyright © 2009 by Frank Bresser Consulting | All rights reserved.
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