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Global Coaching Survey - Frank Bresser Consulting

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<strong>Global</strong> <strong>Coaching</strong> <strong>Survey</strong> 2008/2009 noRtH ameRiCa |<br />

c<br />

Frage a: acceptance<br />

U.S.A.<br />

FRank bReSSeR ConSultinG & aSSoCiateS<br />

exCellent CoaCHinG SolutionS<br />

Canada<br />

3<br />

United States of America<br />

3<br />

Mexico<br />

3<br />

Belize<br />

1/2<br />

Guatemala<br />

1/2<br />

El Salvador<br />

1/2<br />

Costa Rica<br />

1<br />

phase of coaching in its<br />

product life cycle<br />

Cuba<br />

1<br />

Jamaica<br />

(1-)2<br />

Honduras<br />

1<br />

Nicaragua<br />

1<br />

Panama<br />

1<br />

Question asked:<br />

Think of professional one‑to‑one coaching as a product<br />

with a classic product life cycle. In which phase of the<br />

life cycle, would you say, is coaching in your country?<br />

Haiti<br />

1/2<br />

Dominican Republic<br />

2<br />

Puerto Rico<br />

2<br />

In Canada, US and Mexico, i.e. in the Northern part of the continent, coaching is in the growth<br />

phase. In 10 countries (including also all Central America) it is still in the pre-introduction phase<br />

(no coaching industry could be identified). In three other countries (Puerto Rico, Dominican Republic<br />

and partly also in Jamaica) coaching has entered the introduction phase. (also see figure on p. 130)<br />

Countries in the growth or introduction phase:<br />

Canada 3<br />

Mexico 3<br />

USA 3<br />

Trinidad and Tobago<br />

1<br />

noRtH ameRiCa<br />

1 Pre-introduction<br />

2 Introduction<br />

3 Growth<br />

4 Maturity<br />

5 Decline<br />

6 Relaunch<br />

Total<br />

6 4**<br />

3*<br />

3<br />

-<br />

-<br />

-<br />

16<br />

*=one of these is in between 1 and 2 (1-2)<br />

**=countries either in the pre-introduc-<br />

tion phase or maximum in the introduction<br />

phase (which one cannot be said with<br />

certainty from outside)<br />

Dominican Republic 2<br />

Puerto Rico 2<br />

Jamaica (1 -) 2<br />

www.frank-bresser-consulting.com<br />

135<br />

Copyright © 2009 by <strong>Frank</strong> <strong>Bresser</strong> <strong>Consulting</strong> | All rights reserved.

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