Global Coaching Survey - Frank Bresser Consulting

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Global Coaching Survey 2008/2009 aFRiCa | Mauritania Morocco Algeria Mali Senegal Gambia G.-B. Guinea Burkina Benin Sierra Leone Ghana Cote d’Ivoire Togo Nigeria Tunisia Gabon Libya Niger Chad Cameroon E. G. Centr. Afr. Rep. Congo Angola Namibia a F R i C a Dem.Rep. of Congo Zambia Botswana South Africa Egypt Sudan FRank bReSSeR ConSultinG & aSSoCiateS exCellent CoaCHinG SolutionS Eritrea Ethiopia Uganda Kenya Rwanda Burundi Zimbabwe Les. Tanzania Djibouti Malawi Mozambique Sw. 48 covered African countries (in alphabetical order): Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Central African Republic Chad Congo Dem. Rep. of Congo Djibouti Egypt Equatorial Guinea Eritrea Ethiopia Gabon Gambia Ghana Guinea Guinea-Bissau Ivory Coast Kenya Lesotho Somalia Madagascar Full colours = participating countries Light colours = additionally researched countries Liberia Libya Madagascar Malawi Mali Mauritania Morocco Mozambique Namibia Niger Nigeria Rwanda Senegal Sierra Leone Somalia South Africa Sudan Swaziland Tanzania Togo Tunisia Uganda Zambia Zimbabwe www.frank-bresser-consulting.com 42 Copyright © 2009 by Frank Bresser Consulting | All rights reserved.
Global Coaching Survey 2008/2009 aFRiCa | * Angola Benin Burkina Faso Burundi Cameroon Central African Rep. Chad Congo Cote d’Ivoire Dem. Rep. of Congo Djibouti Equatorial Guinea Eritrea Ethiopia Gambia Ghana Guinea Guinea-Bissau Lesotho Liberia Madagascar Malawi Mali Mauritania Mozambique Namibia Niger Rwanda Senegal Sierra Leone Somalia Swaziland Tanzania Togo Zambia Zimbabwe Algeria Botswana Egypt Gabon Libya Nigeria Sudan Tunisia Uganda Kenya Morocco South Africa 1.1 oveRview There are about 2,000-2,500 business coaches operating in Africa. South Africa – with about 5% of the African population – has around 1600 business coaches comprising about 70% of the total. Approximately 12% of African coaches (260) are based in Egypt, Kenya and Morocco, so the other 44 African countries have the remaining 18% of business coaches on the continent. The density of coaches in Africa is 1 coach per 400,000- 500,000 inhabitants (without South Africa it would be 1 coach per 1-2.3 million inhabitants). In Africa, coaching is still in its infancy. The following findings illustrate this further: • Only in Morocco is coaching already widely accepted and used as a business tool. In three other countries (South Africa, Egypt, Libya) this is undecided. • In two countries (Morocco and South Africa) coaching is already in the growth phase, and in another 9 countries it is in the introduction phase. In the remaining 36 countries, however, business coaching hasn’t yet visibly developed. (see figure above) FRank bReSSeR ConSultinG & aSSoCiateS exCellent CoaCHinG SolutionS In no country is coaching in the maturity or decline phase Pre-Introduction Introduction Growth Maturity Decline Figure: Current product-life-cycle stage of coaching in Africa *= countries in the pre-introduction phase and possibly early introduction Time • In Morocco and South Africa, one-to-one business coaching is already well advanced towards becoming a profession. In all other 46 countries, it is not. No country is undecided. • National coaching associations have successfully developed in Morocco and South Africa. Emerging coaching communities may also be found in Uganda and Nigeria. However, the overall situation with regard to professional coaching bodies in Africa (national or international ones) is very poor. • The coaching culture concept is almost unknown in Africa. Only in South Africa, and here above all in the context of multinational companies rather than in local companies, is it mentioned. • There are few local coaching initiatives in Africa yet (only in Morocco, South Africa and partly in Uganda, Nigeria and Egypt) which define and develop coaching specifically for their country or region. Coaching is more driven and determined by multinational clients and international coaching, if it exists at all. You rarely find specifically African coaching approaches on the continent at this early stage. General issues are the need for better education www.frank-bresser-consulting.com 43 Copyright © 2009 by Frank Bresser Consulting | All rights reserved.
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