Global Coaching Survey - Frank Bresser Consulting

Global Coaching Survey 2008/2009 SoutH ameRiCa |
Coaching becoming a real profession:
Argentina ++
Chile +
Peru +
Follow-up question:
“Explain your answer to the previous question”
Results:
the following table provides an overview of the answers given in each country
(completed by our findings where needed). it may serve you as a source to look
up your specific countries of interest.
Argentina We are currently working towards achieving an official registration of coaching as a profession,
recognized by the state.
FRank bReSSeR ConSultinG & aSSoCiateS
exCellent CoaCHinG SolutionS
[Well developed coaching bodies exist, e.g. AAPC and an ICF Chapter.]
Bolivia One-to-one coaching is new in our country. Since it is not well known, more practice and infor-
mation is needed.
Brazil ABRACEM is the only real professional coaching body with a code of ethics in Brazil. All others
are rather businesses selling coach training programs, some of them offering so-called “interna-
tional certifications” of other businesses outside Brazil.
Many individuals who call themselves “coaches” only went through brief coach training pro-
grams (sometimes just of 8 to 16 hours length and with no selection process of any kind). May-
be there are only around 50 persons in Brazil who are real, fully qualified, full-time coaches.
[Well developed coaching bodies exist, e.g. ABRACEM, four ICF Chapters.]
Chile Coaching in this country has all the fundamentals to become a profession. There is one Chilean
Coaching Association and a second acting as a chapter of ICF. Both of them have accreditation
standards and a code of ethics.
[There is also an IAC Chapter.]
Colombia It is still too early to say coaching is advanced on its way to becoming a real profession. For
example, clear criteria in the market to distinguish between different approaches to coaching
are still missing.
[There is an ICF Chapter.]
Uruguay o
Venezuela o
Ecuador Coaching is a “buzz word” in Ecuador. Many business people use the term with little under-
standing of what it means and how it works, especially HR professionals. Many HR consultants
have gone into coaching without having any specific training. Currently there aren’t any coaching
associations that will look into the ethics and integrity of coaching.
Very little progress has been made in the field of coaching in the last three years. While Ecuador
is a country highly influenced by US business practices, it may sometimes also happen – like
with coaching now – that these are not all too professionally adopted.
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