Global Coaching Survey - Frank Bresser Consulting

Global Coaching Survey 2008/2009 |
Mexico There are many opportunists riding the wave of coaching, be it in the field of coach training or
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exCellent CoaCHinG SolutionS
providing coaching services. A lot of marketing is going on. For example, some therapists, train-
ers etc., who haven’t had a coach training, all of a sudden include coaching within their prac-
tice to become more attractive to potential customers. Or it happens coaches or coach training
business owners start to call themselves “master coaches” without any credential or proof vali-
dating their claim.
Having said that, there are also numerous people who understand, respect and promote coach-
ing as a profession. They are putting forward the code of ethics and good practice standards and
are sometimes starting chapters of international professional coaching bodies (e.g. ICF, IAC or
Coachville) in Mexico. [There is also a Mexican coaching association (AMC).]
It can be a very painstaking effort to educate the public on what coaching is and what it is not,
what to expect from a coaching process, etc. There is still work to do to raise public awareness
on what to ask for before hiring a coach.
Fortunately there are already corporations asking for credentials before engaging in coaching
processes. My guess is that this info will pass along human capital professionals as a result of
failed coaching processes where this didn’t happen.
As coaching is a rather young profession in Mexico, there are only a handful of suitable master
coaches or mentor coaches to supervise coaching practice. There is a Coaching Sistémico
Community (formed out of the 140 persons trained as professional coaches in the only ICF ac-
credited program in Mexico) that functions as an informal supervising body by sharing cases
and putting forward problems found in the coaching practice.
[There are 4 ICF Chapters, one IAC Chapter and the AMC.]
Nicaragua We have tried to sell coaching services, but there is no interest in paying for this kind of service.
So there seems to be no market for coaching in Nicaragua at the moment.
Panama Coaching is only at the very beginning.
Puerto Rico There are now at least 2 ICF approved training programs certifying coaches on the island in addi-
tion to about 3 university based programs that have included coaching in their business curriculum.
[There is an ICF Chapter.]
Trinidad & Tobago Coaching is not widely known or available at the present time.
USA The ICF is a professional body for coaches and has a code of ethics and credentialing standards.
It is also working towards ISO compliance and the establishment of a body of knowledge for the
coaching profession.
[Professional coaching bodies, certification and codes of ethics are generally highly developed
in the US. What is more, the large international coaching associations based in the US (like ICF
and IAC) have local as well as international chapters across the globe, which have influence on
the definition and development of coaching in other continents and regions.]
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