Global Coaching Survey - Frank Bresser Consulting

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Global Coaching Survey 2008/2009 SoutH ameRiCa | * Guyana Surinam 6.1 oveRview Bolivia Ecuador Paraguay Uruguay Venezuela There are about 2,200 - 2,300 business coaches operating in South America. Comparing this with other regions of the world, the number is quite low, in particular given the overall high development of coaching on the continent. The density of coaches in South America is 1 coach per 170,000 inhabitants. Interestingly, while Brazil is the country with the highest number of business coaches at 1,000, due to its large population its density of coaches is lower (1 : 195,000) than the continent average. The highest density of coaches on the continent is in Columbia at 1 coach per 88,000 inhabitants. South America is generally quite advanced in the development of coaching which is illustrated by the following findings: • In Argentina, Colombia and Peru, coaching is already widely accepted and used as a business tool. In another 6 countries, this is undecided. In 3 (comparatively small) countries coaching is not much used. • In 5 of the 12 countries - Argentina, Brazil, Colombia, Peru and Chile - coaching is in the growth phase. In FRank bReSSeR ConSultinG & aSSoCiateS exCellent CoaCHinG SolutionS Peru Chile Argentina Brazil Colombia In no country is coaching in the maturity or decline phase. Pre-Introduction Introduction Growth Maturity Decline Figure: Current product-life-cycle stage of coaching in South America *= countries in the pre-introduction phase and possibly early introduction Time another 5 it is in the introduction phase. In 2 countries, business coaching hasn’t yet visibly developed. • In Argentina, Chile and Peru, coaching is well advanced towards a profession. In 7 countries it is not. In two this is undecided. (see figure above) • A characteristic of coaching in South America is the high number of countries having a national coaching association (e.g. Argentina, Brazil, Chile, Peru). This suggests that coaching bodies are actively shaping the development and understanding of coaching in a more local way. International coaching associations are also present on the continent. • The South American coaching approach doesn’t exist. Depending on each country, there are many different local characteristics and preferences in the way coaching is understood and delivered. Coaching is not predominantly directive on the continent; on the contrary, there is a slight slant towards non-directive coaching. • Despite coaching being already quite advanced in a number of countries, the number of business coaches is low www.frank-bresser-consulting.com 148 Copyright © 2009 by Frank Bresser Consulting | All rights reserved.
Global Coaching Survey 2008/2009 SoutH ameRiCa | when compared with developed coaching markets on other continents. • There are sometimes cultural reservations about coaching (e.g. conservative style, authoritarian attitude, resistance, expectation of a directive coach) that need to be overcome (e.g. in Uruguay, Ecuador, Brazil, Chile). • Venezuela is the only country in South America where coach supervision is widely spread. This is mainly due to the fact that key providers of coach training in the country strongly promote it. Apart from this, supervision doesn’t play a major role in South America. • The coaching culture concept is well known and widely used in Argentina. This is slightly true in Brazil, Uruguay, Venezuela, Colombia and Chile, but in the remaining 6 countries, the concept is not known. FRank bReSSeR ConSultinG & aSSoCiateS exCellent CoaCHinG SolutionS 6.2 main tHemeS Let us now have a closer look at the key coaching aspects examined in the Global Coaching Survey one-by-one (see next pages). www.frank-bresser-consulting.com 149 Copyright © 2009 by Frank Bresser Consulting | All rights reserved.
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Global Coaching Survey - Frank Bresser Consulting

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