Global Coaching Survey - Frank Bresser Consulting

Global Coaching Survey 2008/2009 aSia
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This shows the emerging coaching dynamics in parts of Asia
and that local communities have started to take ownership
for defining and developing coaching specifically for their
contexts and needs.
In this region overall, there is a clear divide between these
three countries and the rest: In none of the other countries
is coaching widely accepted and used, or far advanced in
becoming a real profession. The numbers of business coaches
are all very low. Countries with coaching being in the introduction
phase are Thailand and Vietnam, where supervision
is widely used and a non-directive coaching approach
prevails (directive in Indonesia, but coaching is still rather
in the pre-introduction phase there).
c. Southern asia
(afghanistan, bangladesh, bhutan,
india, iran, nepal, pakistan,
Sri lanka)
Coaching is clearly in the infancy in this region. In no country
is coaching widely accepted and used (in India this is
undecided), or far advanced in becoming a profession.
Coaching is in the introduction phase in some countries:
India, Sri Lanka, Bangladesh, Nepal, Pakistan. There is a
slant towards directive coaching (in no country is non-directive
coaching dominant). And coach supervision is widely
used only in Nepal (undecided in India).
The numbers of business coaches are generally all very
low in this region. And though India has 300 business
coaches minimum (fourth highest number in Asia overall),
this is still a very low number given the huge population of
India: it means a density of 1 coach per 3.8 million inhabitants.
From the 300+ business coaches in India, just about
20 are full time business coaches specializing in the private
sector. There is a large number of outside coaches coming
to coach in India. Most of the IT and multinational companies
hire coaches from Europe, USA and Australia. At the
same time, considerable effort is being made to make coaching
grow and become more professional. The coaching culture
concept is slightly known in India.
FRank bReSSeR ConSultinG & aSSoCiateS
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d. western asia
(e.g. armenia, azerbaijan, bahrain,
israel, Jordan, kuwait, lebanon,
Qatar, Saudi arabia, Syria,
united arab emirates)
The United Arab Emirates (UAE) and Israel are the countries
in this region with the most advanced coaching industries.
The UAE have the highest density of coaches (1 coach per
30,000 inhabitants) in the whole of Asia and are the only
country in Western Asia where coaching is in the growth
phase (300 business coaches). However, coaching is still
not widely accepted and used here yet (but it is undecided
in UAE; the same in Israel, Lebanon and Bahrain), nor is
coaching far advanced to becoming a profession. Only in
Israel (100 business coaches), is this undecided.
Coaching is in the introduction phase in Bahrain, Kuwait,
Lebanon and Saudi-Arabia as well, but the numbers of business
coaches in the region are generally very low (except in UAE
and Israel). The coaching culture concept is known in Israel,
Saudi-Arabia and UAE. Coach supervision is widely used in
Kuwait and Saudi-Arabia. There is a slant towards directive
coaching (non-directive coaching prevails in no country).
e. Central asia
(kazakhstan, kyrgyzstan, tajikistan,
turkmenistan, uzbekistan,)
While coaching is a trend in Kazakhstan (remarkable 200
business coaches) and Tajikistan (equally remarkable 100
coaches), and is in the introduction phase there, it isn’t
widely accepted and used, or far advanced in becoming
a profession yet.
In none of the other countries does a major coaching
industry exist so far. Coaching is in the pre-introduction
or at best early introduction phase here.
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