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European Journal of Scientific Research - EuroJournals

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758 Muhammad Nawaz Mahsud, Muhammad Khalid and Firasat Jabeen<br />

[20] Peterson, R.E. & Thurstone, L (1933). Motion Pictures and Social Attitudes <strong>of</strong> Children, New<br />

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[21] Petty, R.E. & Cacioppo, U.T (1981). Attitude and Persuation: Classic and Contemporary<br />

Approaches, Dubuque: Wm. C. Brown.<br />

[22] Petty, R.E., Baker, S.M., & Gleicher, F (1991). “Attitudes and Drug Abuse Prevention:<br />

Implications <strong>of</strong> the Elaboration Likelihood Model <strong>of</strong> Persuation”, in L. Donohew, H.E. Syper,<br />

& W.J. Bukoski (eds.), Persuasive Communication and Drug Abuse Prevention, Hillsdale, NJ:<br />

Lawrence Erlbaum Associates, pp. 71-90.<br />

[23] Petty, R.E, Unnava, R., & Strathman, A (1991). “Theories <strong>of</strong> Attitude Change”, in H.<br />

Kassarjain & T. Robertson (eds.), Handbook <strong>of</strong> Consumer Theory and <strong>Research</strong>, Englewood<br />

Cliffs, NJ: Prentice-Hall, pp. 241-280,<br />

[24] Price, Stuart (1998). Media Studies, (Singapore through Addison Wesley Longman China Ltd),<br />

pp. 202-210, 213-14, and 217.<br />

[25] Rothstein, A (1974). Photojournalism (Amphoto) pp. 15, 21.<br />

[26] Sontag, S (1978). On Photography (Penguin Books) pp. 3- 4, and 153-54.<br />

[27] Straubhaar,J & LaRose R (2004) Media Now:Understanding Media,Culture, and Technology<br />

Thomson: Wadsworth.<br />

[28] Watson, J (1998). Media Communication. An Introduction to Theory and Process, London:<br />

Macmillan Press Ltd.<br />

[29] Webster, C (1980). The New Photography (John Calder) pp. 172-73.<br />

[30] Wilder D.A. (1990). “Some Determinants <strong>of</strong> the Persuasive Power”.<br />

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