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46 Revue sexologique / Sexological Review<br />
confusion. Wh<strong>en</strong> the source of confusion was explored, both media<br />
reports and educational campaigns were cited. For example,<br />
interviewees recaIled that early campaigns implicated saliva as a<br />
possible mode of transmission of HIV, with wet kissing a risky<br />
activity. Later campaigns portrayed a lower level of risk for kissing<br />
once the role of saliva in transmission had be<strong>en</strong> c<strong>la</strong>rified. This<br />
"c<strong>la</strong>rification" produced confusion and uncertainty among young<br />
adults. For them, the change in reported risk of kissing gave ample<br />
reason to question aIl media or educational reports, as illustrated by<br />
the foIlowing quotation:<br />
You know, 1 don't think they reaUy know aU the ways [HIV might be<br />
transmitted]. They keep changing their minds. 50 you can't reaUy trust<br />
what they say, can you?<br />
Thus, the first hypothesis obtained additional support in interviews.<br />
Judgm<strong>en</strong>tal Heuristics<br />
The operation of the three judgm<strong>en</strong>tal heuristics as mechanisms for<br />
interpreting knowledge and in<strong>format</strong>ion was evid<strong>en</strong>t in how<br />
knowledge was trans<strong>la</strong>ted into personal perceptions.<br />
Repres<strong>en</strong>ttiv<strong>en</strong>ess Heurstc<br />
The repres<strong>en</strong>tativ<strong>en</strong>ess heu ris tic was disp<strong>la</strong>yed in several<br />
comparisons which young adults made. First, their city was compared<br />
to others where risk was perccived to be greater:<br />
Montreal right now isn't very infected, but a bigger city like Ta [Toronto]<br />
or New York, you'd have to worry ...<br />
Second, much as in the association betwe<strong>en</strong> AIDS and<br />
"undesirables" discussed by Weston and Jeffrey (1988) and Patton<br />
(1986), partners were compared to the "type of person" who was<br />
believed to be infected, or to sources which were likely to produce<br />
infected partners:<br />
Ya, we aU have to worry, but since l'm not gay 1 guess 1 don't have to<br />
worry as much ...<br />
1 can tell wh<strong>en</strong> 1 look at them ...<br />
1 just pick them up ... but none of these p<strong>la</strong>ces are sleazy - not the kind<br />
where you find bikers and stuff, ...<br />
... you know if you meet someone through fri<strong>en</strong>ds, you know they're OK.