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52 Reve sexologique 1 Sexological Review<br />

Recognizing these limitations, from the results of this work we<br />

would conclude that aU three judgm<strong>en</strong>tal heuristics interv<strong>en</strong>ed<br />

betwe<strong>en</strong> cues and actions on the one hand and risk perception on the<br />

other. Their effect in our sample was to create an optimistie bias<br />

which made these young adults feel they were not at risk of HIV<br />

infection. For both m<strong>en</strong> and wom<strong>en</strong>, the processes used for self­<br />

protection primarily involved partner selection and re<strong>la</strong>tionship­<br />

based sexual activity. However, wh<strong>en</strong> the ways in which each of these<br />

offered protection were explored, it was clear that they differed for<br />

m<strong>en</strong> and wom<strong>en</strong>.<br />

Our findings suggest two directions for future research. First, as<br />

educational programmes change it will continue to be important to<br />

monitor and evaluate their impact and to adjust them based on the<br />

findings of these evaluations. This research demonstrates the<br />

importance of taking judgm<strong>en</strong>tal heuristics into account both in<br />

further developm<strong>en</strong>t of theories exp<strong>la</strong>ining prev<strong>en</strong>tive action, and in<br />

designig and evaluating interv<strong>en</strong>tion programmes.<br />

Second, the differ<strong>en</strong>ces in the meaning of trust and the p<strong>la</strong>ce of<br />

re<strong>la</strong>tionship for m<strong>en</strong> and wom<strong>en</strong> require further investigation. Such<br />

investigation should address the implications of such differ<strong>en</strong>ce for<br />

the developm<strong>en</strong>t of single non-g<strong>en</strong>der specifie models as compared to<br />

g<strong>en</strong>der distinct theoretical and measurem<strong>en</strong>t models.<br />

In addition, research is needed to explore the implications of such<br />

g<strong>en</strong>der differ<strong>en</strong>ces for understanding decision-making by m<strong>en</strong> and<br />

wom<strong>en</strong> and the dynamics of cross-g<strong>en</strong>der interactions and<br />

re<strong>la</strong>tionships.<br />

REFERENCES<br />

ALBA, R.D. (1987). "Interpreting the Parameters of Log-Linear<br />

Models." Sociological Methods and Research, 16, 45-77.<br />

BAUMAN, L.; SIEGEL, K. (1987). "Misperception Among Gay M<strong>en</strong> of<br />

the Risk for AIDS Associated with Their Sexual Behaviour." Journal<br />

of Applied Social Psychology, 7, 329-359.<br />

BECKER, M. (ed.) (1974). The Health Belief Model and Personal Health<br />

Belief: Health Education Monographs, Vol. 2.<br />

BECKER, M.; JO SEPH, J. (1988). "AIDS and Behavioral Change to<br />

Reduce Risk: A Review." American Journal of Public Health, 78, 394-<br />

410.<br />

CALABRESE, L.H.; HARRIS, B.; EA SLEY, R.P.; PROFFITT, M.R. (1986).<br />

"Persist<strong>en</strong>ce of High Risk Sexual Activity Among Homosexual M<strong>en</strong><br />

in an Area of Low Incid<strong>en</strong>ce of Acquired Immune Defici<strong>en</strong>cy<br />

Syndrome." AlOS Research, 2, 357-361.

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