o_19po8js951tvs1r0t1r8s4bb1vpla.pdf

Flaviano Celaschi, Dijon De Moraes
1. Introduction
For the contemporary designer, it is no longer enough to act considering the
relationship between form and function: it has become essential to relate form and
function to the meaning and value produced by every transformation action. Form,
function, meanings and values are factors that coexist in the evaluation of the final
result of the design, which the designer has the task to manage with balance and
identity (CELASCHI, 2008). The process of developing projects has matured, and it
is also necessary that the designer considers the research problems which aims to
design and implement the solution (Know what?).
In managing this process, strategies are always less effective because the
combination of strategies among the various actors which compose the managing,
demand an amount of time and energy that makes it almost impossible to put it
into practice (CIRIBINI, 1978). It is essential that the designer acts making continual
reference to factors that consist of a hierarchically higher level that strategies
and, necessarily more static and enduring in time: it is the level we call “values”
and who manage each stage of the process without invading it considering the
concept of meta-project-model (MORAES, 2010) the “envisioning”, with a strong
organized presence, a constant presence anthropologically, which is not influenced
by fad and the flows of cyclical trends and economic conditions, socio-cultural and
technological.
Humanism offers to contemporary design field three concepts of reference of
great centrality and importance nowadays: the concepts of FUTURE, WELFARE,
INTERCONNECTION. The contemporary designer may consider these three factors
as stars able to guide them through a “dark night” (uncertainty) of the project.
Changing the material dimension of the world through these values encourages
us to recognize the importance of ranking problems which we must devote our
energy. But also encourages us in the difficult exercise to innovate through the
process of preparing continuous drafts.
Design lives the dubious dilemma between rational model-functionalist, with
eminently technicist and linear emphasis, and its interface with the humanistic
disciplines hitherto with a little recognition within the technological culture and
106
Cadernos de Estudos Avançados em Design - design e humanismo - 2013 - p. 105-130