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Future, well-being, interdependence: key-words for contemporaneous design
The meta-project process is characterized as a phase of research, where all
the information, such as market aspects, system product/design, environmental
sustainability, sociocultural, typological-formal and ergonomic influences,
technologies of production and materials, present themselves as elements. In its
application, the concept of meta-project does not demand a structure that depends
on logical, linear and objective sequences, because its key-points must be analyzed
according to contents and specific information of each case, following the order
defined by the designer.
On the other hand, the design, more and more, has stopped being considered
as an activity that operates only in the techno-formal ambit, starting to act through
all the constellation of value that involves the product, even in the subjective and
immaterial ambits, redesigning its own role inside of the traditional chain of value
in the previously determined ways. With that said, the network or constellation of
value is also an object of design, which is a projectable and preconceived strategy
on the part of designers who think the FUTURE enables new INTERDEPENDENCIES
looking for WELFARE.
In this sense, the immaterial content of a good also becomes an object of
attention for design, that is: of conceptualization and of project, because nowadays
there are more and more available technologies for the production of objects and
always less solid concepts to conceive them. Inside of this presented logic, the
service, the communication and the life cycle of the product start to be object of
study for the designer, besides the form. We agree with what has been pointed
out by Simon Herbet (1996), that the design must be understood as being a
“science of the artificial”. This way, we may put the design inside of the culture of
the project destined to recognize and create values as the ones signed by Richard
Normann (2003), who sees in the term “value” a broader sense of interpretation,
even suggesting a possible “theory of value”. According to the author, “we may
reflect about value in a series of different fields: economy, justice, esthetics, social
equity and ethics” (NORMANN, 2003, p. 9). All that leads us to conclude that the
designer must operate considering the whole arch of value constellation, even
in the ambits apparently more distant from this activity and from its perceivable
function in a first plan.
Cadernos de Estudos Avançados em Design - design e humanismo - 2013 - p. 105-130
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