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Introduction
It is with a great pleasure that we offer to the reference community in design
another edition of the Advanced Studies in Design Notebook with the title Design
and Humanism. These texts were part of the presentation of the writers present
here, as Keynote Speakers and/or organizers of the 4 th International Forum of Design
as a Process, thematic-scientifical meeting of the Latin America Network for the
Development of Design, held in Belo Horizonte, in 2012.
The intention of the Scientific Committee of the Forum was to make visible
issues related to human and social disciplines and, likewise, their interfaces and
connections with the world of design activity. We sought to provide a reflection on
the contribution of the disciplines of humanistic scope and nature to the culture of
the project and the constant “contamination” positive and evolutionary arising out
of this relationship. Over the articles, now presented in book form, faced with intense
reflections on contemporary design, its challenges and opportunities and influence
for the future activity.
For Deborah Philips, contemporary theme park has been read as the materialization
of the post-modern site, and the use of collage, juxtaposing narratives and images, is
often invoked as a lasting feature of postmodernity. However, the animator loan and
reproduction of cultural narratives and images “inherited” may not be a uniquely
postmodern phenomenon. While new reproductive technologies and global culture
increased the speed and scope of a shared cultural iconography, repeated reproduction
of familiar stories and images is not a postmodern phenomenon or even a modern
phenomenon, but a process that dates from the beginning of reproduction of visual
culture.
Flaviano Celaschi and Dijon De Moraes gathered to reflect on the future of design
and its connection with the humanists and social areas. The authors put the design in
a dubious dilemma between rational model-functionalist, with eminently technicist
and linear emphasis, and its interface with the humanistic disciplines hitherto with a
little recognition within the technological culture and consequently the culture of the
project. The guidelines: FUTURE, WELL-Being and INTERDEPENDENCE demonstrate
extreme consistency between design and the social scope and thus between the design
and the humanities, seeking to show that these words can be a synthesis of social
references applied to the design. It is in this context that the humanistic disciplines
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