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de design e de projeto, gerados no encontro das várias disciplinas no plano da didática, da pesquisa e do próprio projeto, mas também como portadoras de abordagens imprescindíveis, de modelos cognitivos e instrumentos de análise e de pontos de vista metaprojetuais no âmbito de temáticas de projeto com elevado conteúdo social e cultural. Boa leitura! Dijon De Moraes Flaviano Celaschi 13
Introduction It is with a great pleasure that we offer to the reference community in design another edition of the Advanced Studies in Design Notebook with the title Design and Humanism. These texts were part of the presentation of the writers present here, as Keynote Speakers and/or organizers of the 4 th International Forum of Design as a Process, thematic-scientifical meeting of the Latin America Network for the Development of Design, held in Belo Horizonte, in 2012. The intention of the Scientific Committee of the Forum was to make visible issues related to human and social disciplines and, likewise, their interfaces and connections with the world of design activity. We sought to provide a reflection on the contribution of the disciplines of humanistic scope and nature to the culture of the project and the constant “contamination” positive and evolutionary arising out of this relationship. Over the articles, now presented in book form, faced with intense reflections on contemporary design, its challenges and opportunities and influence for the future activity. For Deborah Philips, contemporary theme park has been read as the materialization of the post-modern site, and the use of collage, juxtaposing narratives and images, is often invoked as a lasting feature of postmodernity. However, the animator loan and reproduction of cultural narratives and images “inherited” may not be a uniquely postmodern phenomenon. While new reproductive technologies and global culture increased the speed and scope of a shared cultural iconography, repeated reproduction of familiar stories and images is not a postmodern phenomenon or even a modern phenomenon, but a process that dates from the beginning of reproduction of visual culture. Flaviano Celaschi and Dijon De Moraes gathered to reflect on the future of design and its connection with the humanists and social areas. The authors put the design in a dubious dilemma between rational model-functionalist, with eminently technicist and linear emphasis, and its interface with the humanistic disciplines hitherto with a little recognition within the technological culture and consequently the culture of the project. The guidelines: FUTURE, WELL-Being and INTERDEPENDENCE demonstrate extreme consistency between design and the social scope and thus between the design and the humanities, seeking to show that these words can be a synthesis of social references applied to the design. It is in this context that the humanistic disciplines 14
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Lucy Niemeyer Referência HOUAISS,
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Maria Cecília Loschiavo dos Santos
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Trends and anti-trends in industria
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Design and humanism: for a new mode
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