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Maria Cecília Loschiavo dos Santos
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inferior, who obeys [...] The other one is never recognized
as an individual, nor as an individual with rights, he is never
recognized as subjectivity nor as alterity. [...] That is, when
the inequality is very marked, the social relation assumes
the nude form of physical and/or physic oppression (CHAUÍ,
2000, p. 89).
Among the marking traces of such authoritarian society, it is worth highlighting:
[...] we are a social formation that develops actions
and images with enough strength to block the work of
the conflicts and of the social, economical and political
contradictions, since the conflicts and contradictions
deny the image of the good, undivided, pacific and
orderly society. That does not mean that the conflicts and
contradictions are ignored, but they receive a precise
significance: they are a synonym of danger, crisis, disorder
and to them it is offered as single response the police
and military repression, for the popular layers, and the
condescending disregard for the opponents in general
(CHAUÍ, 2000, p. 89-90).
Reflecting about these structuring elements of our society, the designer Aloísio
Magalhães referred to the cultural, social and economical conflicts of our country,
in terms of the existing distances “between the chipped stone and the computer”.
The issues of gender, the inequality, the precariousness, the informality, the urban
poverty are perennial challenges in our society. What are the consequences of these
phenomena over design? What is the legacy of the popular/spontaneous design,
of the vernacular practices?
I believe it is important to consider this theme under the perspective of the
feminine look, even because for a long time the design historians paid attention
to the masculine contribution for the design field. I will talk about the theme
based on the work of Lina Bardi, Achillina Adriana Giuseppina Bo Bardi, who was
born in Rome, Italy and, in 1946, immigrated to Brazil. Lina received international
recognition for architecture and for furniture design, besides her emblematic work,
the MASP – a suspended museum over the avenue Paulista. But her interests also
involve activities in: theater, exposition, film, fashion, publications, education,
among others.
Lina discussed the relations between design, art and popular culture, bringing
Cadernos de Estudos Avançados em Design - design e humanismo - 2013 - p. 149-156