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Future, well-being, interdependence: key-words for contemporaneous design
consequently the culture of the project. The guidelines: FUTURE, WELFARE and
INTERDEPENDECE demonstrate extreme consistency between design and the social
scope and thus between the design and the humanities, seeking to show that these
words can be a synthesis of social references applied to the design.
In course of time, with the new range of complex scenarios that settled in
the world, the actions of the design were widening and failed to consider only
the technical factors and objectives inherent in industrial production, becoming a
complex and systemic arena in considering new behaviors and new ways of life
for citizens.
It is in this context that the humanistic disciplines gain more space and support
the future activities of projective stamp like design. In this sense, the authors
seek to explain why these three words are so important and how they influence
contemporary design.
2. Design and humanism, an inseparable relation 1
A long time ago, we witnessed the great transformations in the conceptual,
esthetic and formal ambits, inherent to the disciplines with projectual character,
especially in what concerns architecture and design. The traditional schools and
currents find themselves, nowadays, in the dubious dilemma between innovating
or staying with Cartesian and rational methods for the practice of design. We
may perceive, however, that new practices in design align themselves with the
existing new and different forms of innovation, sometimes getting close to the high
technology, this, many times distant from design teaching, sometimes directing to
handcraft or art, that is, to the “non project”. This reality also questions the capacity
of the modern rational-functionalist project of continuing to be the preponderant
model for design and for the contemporaneous architecture.
We watch, nowadays, in the same way, one of the greatest transformations in
terms of behave, ethics and socialism ever seen, firstly throughout the popularization
of the digital and virtual technologies, until the process of globalization, which
1 The text is the result of the common work of two authors, each one assuming the direct responsibility, as follows:
Dijon De Moraes § 2, 4; Flaviano Celaschi § 3, 6; Dijon De Moraes and Flaviano Celaschi together § 5, 7.
Cadernos de Estudos Avançados em Design - design e humanismo - 2013 - p. 105-130
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