sportFACHHANDEL 08_2015_Leseprobe

Copyright © EDM Publications - France - ISSN # 1291-6269
R
E
T
U
R
N
T
O
T
A
B
L
E
O
F
C
O
N
T
E
N
T
lowing its acquisition four years ago of a major Swedish retail
chain, Sportex, and it has started to trade online. It can be
of service to Sportia on both counts and in the area of event
marketing; last month it began sponsoring the second-biggest
big cross-country ski race in Sweden, called Engelbrektsloppet
(Stadium sponsors the biggest one, Vasaloppet).
Sportia is bringing its solid financial position to the table.
While Team Sportia has been working as a cooperative of re-
Sam G. Nieminen, who is also CEO of the SGN Group. Nieminen
will act as chairman of Team Sportia as well, but the
two retailers will continue to be managed separately.
As we previously reported, Team Sportia was forced into a
status of insolvency and financial reorganization in the spring
of 2013 due to financial losses and a cash squeeze. The retailer
closed eight corporate stores and reduced its staff. It came
out of the proceedings a year ago, but its financial situation
has remained tight, leading to ongoing negotiations with suppliers
and the banks. With Sportia stepping in, the management
will be able to concentrate on other issues. It expects ec
a
drop in turnover for this year, but sales should be flat or
up
slightly on a same-store basis, depending on the weather.
SGI Europe
Dec. 26, 2014
It is too early to tell whether Sportia and Team Sportia will
lowing its acquisition four years ago of a major Swedish retail
chain, Sportex, and it has started to trade online. It can be
of service to Sportia on both counts and in the area of event
again become affiliated with Sport 2000 International, , the
marketing; last month it began sponsoring the second-biggest
big cross-country ski race in Sweden, called Engelbrektsloppet
(Stadium sponsors the biggest one, Vasaloppet).
buying group from which they both dropped out several
Sportia is bringing its solid financial position to the table.
years ago, mainly because the products they sell tend to be
While Team Sportia has been working as a cooperative of retailers
– like Intersport in Sweden, but not in Finland or Nor-
Eugenio Di Maria - Publisher
E way – Sportia is owned by the family of its chief executive,
R
different from those offered by Sport 2000 members in the
T Sam G. Nieminen, who is also CEO of the SGN Group. Nieminen
will act as chairman of Team Sportia as well, but the
U
German-speaking countries. Tel.: + 33 1 4983 8242
R two retailers will continue to be managed separately.
N
As we previously reported, Team Sportia was forced into a
news@edmpublications.com
T status of insolvency and financial reorganization in the spring
O of 2013 due to financial losses and a cash squeeze. The retailer
closed eight corporate stores and reduced its staff. It came
T
out of the proceedings a year ago, but its financial situation
A
Swiss Intersport John goes Horan up - Publisher and down (American Edition)
B
has remained tight, leading to ongoing negotiations with suppliers
and the banks. With Sportia stepping in, the manage-
L
E ment will be able to concentrate on other issues. It expects a
The snow started to fall Tel.: in +1 the 610 Nordic 459 4040
drop in turnover for this year, but sales should be flat or up
countries and on the
O slightly on a same-store basis, depending on the weather.
F
Alps a few days ago,
jhoran@sginews.com
It is too early to tell whether Sportia and Team Sportia will
just in time for the Christmas holiday
C again become affiliated with Sport 2000 International, the
O buying group from which they both dropped out several
N years ago, mainly because the products they sell tend to be
T
season, but the unseasonably mild weather of the autumn
different from those offered by Sport 2000 members in the
E
German-speaking countries.
N
T
has seriously affected sporting goods and fashion retailers.
ers
rs. Swiss Intersport goes up and down
The snow started to fall in the Nordic countries and on the
The belated snowfall has caused particularly strong dam-
Alps a few days ago, just in time for the Christmas holiday
season, but the unseasonably mild weather of the autumn
has seriously affected sporting goods and fashion retailers.
The belated snowfall has caused particularly strong damage
to sports retailers in the Nordic and alpine regions of the
p 8
Dec. 26, 2014
EDM Publications
www.edmpublications.com
EDM Publications
www.edmpublications.com
in partnership with:
&
30 | INDUSTRIE | International 8.2015
Rip Curl versteht
die Frauen
Der australische Boardsport-Spezialist
öffnete
unlängst seinen zweiten Shop
speziell für Frauen. Wie der
erste Laden in Hossegor ist der
zweite ebenfalls im französischen
Baskenland, in Biarritz,
angesiedelt. Die Verkaufsfläche
beträgt 50 Quadratmeter. In
Biarritz gibt es dazu auch einen
Rip-Curl-Shop speziell für
Männer. Insgesamt zählt die
Marke 15 Geschäfte in Europa.
POWERED BY
Sporting Goods Intelligence
Europe ist der einzige paneuropäische
Business-Newsletter
für die Sportbranche. Seit 1989
informiert SGI Europe in 40
Ausgaben pro Jahr mit exklusiven
Nachrichten und Analysen
kompakt und ausschließlich in
englischer Sprache über den
europäischen und weltweiten
Sportartikelmarkt. Falls Sie SGI
Europe noch nicht kennen, informieren
Sie sich unter www.
sgieurope.com und bestellen
Sie ein kostenloses zweimonatiges
Probeabonnement unter
sgi-sf@edmpublications.com
DÉCATHLON
Expansion nach Mexiko
Der französische Fachmarkt-Spezialist plant, sich
in Lateinamerika weiter auszudehnen. Zu diesem
Zweck wird nun ein Tochterunternehmen für den
mexikanischen Markt aufgebaut. Décathlon ist bereits
in Brasilien präsent, wo die Zahl der Filialen im
vergangenen Jahr um drei auf 18 ausgebaut wurde.
In diesem Jahr kam bereits ein weiterer Store hinzu.
Die Leitung der Firma in Mexiko wird Eric Fortune
übertragen. Einen Terminplan oder einen Standort
für den ersten mexikanischen Laden gibt es aber offenbar
noch nicht. Wie es heißt, ist die Kette an dem
mittelamerikanischen Land besonders interessiert
wegen der hohen Bevölkerungszahl, des starken
Wirtschaftswachstums und der recht ausgeprägten
sportlichen Betätigung der Mexikaner. Der Aufbau
der neuen Tochter soll zunächst von Spanien aus organisiert
werden, dem wichtigsten Auslandsmarkt
der Franzosen. Die Spanier sollen auf den Gebieten
Organisation, Personalwesen und Kommunikation
das Mexiko-Geschäft aufbauen helfen.
AS ADVENTURE/SNOW + ROCK
Belgier kaufen in
Großbritannien zu
Die Investment-Firma LGV Capital hat sich nach
fünf Jahren entschlossen, den britischen Händler
Snow + Rock zu veräußern. Zugegriffen hat der
belgische Outdoor-Spezialist AS Adventure,
der zudem die Ketten Bever in den Niederlanden
und Cotswold Outdoor auf den britischen Inseln
kontrolliert. Neben Outdoor- und Skigeschäften
betreibt Snow + Rock zudem Spezial-Shops für
Fahrrad und Running.
Die neue Kombination aus Cotswold und Snow +
Rock wird mit einem Umsatz von zuletzt 210 Mio.
Pfund Sterling (288,7 Mio. Euro) zum größten
Outdoor-Händler in Großbritannien vor JD Sports
Fashion (170 Mio. Pfund/233,7 Mio. Euro). Gesteuert
wird die Allianz von Hans Falkenburg, CEO
von Cotswold. Der bisherige Chef von Snow + Rock
und zuvor langjährige Geschäftsführer von Berghaus,
Richard Cotter, tritt zurück, wird aber noch
für einige Monate beratend zur Seite stehen.
Erst vor kurzem wechselte AS Adventure selbst den
Besitzer: Lion Capital verkaufte die Gruppe mehrheitlich
an den französischen Investor PAI Partners.
NPD GROUP
Sportumsätze im Web
recht niedrig
Im vergangenen Jahr legten die Online-Umsätze in
den fünf größten europäischen Märkten (Frankreich,
Großbritannien, Deutschland, Italien,
Spanien) um 19 Prozent zu und erreichten einen
Wert von rund 6,5 Mrd. Euro. Das ergab eine
Untersuchung der Marktforscher der NPD Group.
Das ist ein substantieller Anteil von 18 Prozent am
gesamten Volumen dieser Länder.
Gleichzeitig zeigt die Studie aber auch, dass der
Sporthandel im Vergleich zu anderen Branchen
immer noch einen recht niedrigen Internet-Anteil
aufweist. Zum Vergleich: Bei Spielzeug liegt
dieser Wert schon bei einem Viertel der gesamten
Erlöse. NPD fand heraus, dass zwei Drittel aller
Kaufentscheidungen nach wie vor im stationären
Laden endgültig getroffen werden. Bei 61 Prozent
aller Einkäufe geht es um den Bedarf nach einem
Produkt anstatt einer bestimmten Marke oder gar
einem spezifischen Modell.
SGI Europe
Sporting Goods Intelligence
News and analysis of the international market
SGI Europe
Sporting Goods Intelligence
News and analysis of the international market
www. sgieurope.com
Private and
Confidential ©
Sportia takes control of for its franchised stores. The private
label collection was recently
Vol. 25 - N°40+41 - Dec. 26, 2014
Team Sportia
- Finnish and Swedish retailers join forces p 1
enlarged with the addition of some
Through an equity increase, Sportia,
a financially solid Finnish chain will be extended to all the products - Sports Direct improves margins ....... p 2
bags and shoes. The cooperation - Lex Gruppe will work with GSM .......p 2
of nearly 60 franchised stores, is that they purchase in large quantities
from major brands such as - Chris Ronnie to spend 4 years in jail .... p 4
acquiring a 67.5 percent controlling
stake in Team Sportia, the thirdlargest
sports retailer in Sweden, tiating better deals and smarter lo-
Bauer, Cycleurope or Scott, nego-
- Nike grows in Europe, China, women's . p 4
which has recently gone through gistical solutions.
- Disappointing results for Quiksilver ... p 6
rough times. It’s a significant across
- Gregg Ribatt will run Crocs............ p 8
border transaction that is intended Team Sportia has an efficient distribution
center - that
t may be
placed
Li Ning raises more capital
.................
p 8
to refinance the Swedish operation
and to achieve higher economies of at the disposal of
Sportia’s franchi-
- Bread & Butter is insolvent ................... p 9
scale in the face of the steady expansion
of Stadium and XXL across the tia has also a strong gp
position in the Corporate
Nordic countries.
bike sector following o
its acquisition
sees across the border. Team Spor-
Fox Factory, Makalot, Mifa, Noël,
four years ago of a major SGI Swedish Europe Puma, Reed, SDI, YKK, etc.
Together, the two chains will have retail chain, Sportex, , and it has
an annual turnover of around three started to trade online. It can be of
Management & Distribution
billion Swedish kronor (€314.0m-$384.4m), service to Sportia on both counts
two-thirds of which will be generated
by the 105 stores owned or fran-
last month it began sponsoring the Icebug, Jaked, K2, Masters,
and in the area of event marketing; Décathlon, Deckers, Hi-Tec,
chised by Team Sportia. Anders Edvardsson,
who has been confirmed ski race in Sweden, called Engel-
Speedo, Stöckli, Sunice, etc.
second-biggest st big cross-country Moncler, Nike, Outerknown,
as chief executive of Team Sportia, brektsloppet (Stadium sponsors
described the merger as “the perfect
match.”
Callaway, Golfino p 8, Intersport PSC
the biggest one, Vasaloppet).
tailers – like Other Intersport Results in Sweden, but not in Finland or Norway
– Sportia is owned by the family of its chief executive,
Sportia is bringing g its
solid financial
position to the table. While Rossignol, etc.
p 2,Johnson p 8, Lululemon p 7,Metro,
Both retailers are strong in crosscountry
skiing and team sports like Team Sportia has been
working as
ice hockey. They offer a lot of hardware
and pride themselves on techtersport
in Sweden, but not in Fin-
a cooperative of retailers – like In-
Others
Adidas, Alibaba, Asics, Cisalfa,
nical expertise and service, and they land or Norway – Sportia is owned
EOG, Fesi, Fifa, Fusalp, ispo p 10,
have both developed growing categories
such as running. They have Sam G. Nieminen, inen
, who is also CEO
by the family of its chief executive,
New Balance, Lotto, Nike, Poc,
Puma p 11 , Reebok, Rossignol,
been working together on a private of the SGN Group. Nieminen will act
Roxy, Under Armour, VF, Zoggs, etc.
label and will work more closely in as chairman of Team Sportia as well,
the future.
but the two retailers will continue to - Happy New Year to our Subscribers -
be managed separately.
The franchisees of the Finnish company
have been purchasing for As we previously reported, Team
many years the private North Bend Sportia was forced into
a status of
line of clothing developed by Team insolvency and financial reorganization
in the spring of 2013 due to fi-
Sportia and sourced in the Far East
The information printed in this newsletter cannot be photocopied, faxed, translated
or distributed electronicallycally without t the publisher’s s permission.
sion
A comprehensive
business news
service for the
sporting goods
industry
Not subscribing yet?
Subscription-based business newsletter, online
archives on the international sports goods market.
Check our newest research reports:
Subscribe at our stand (West Entrance, FW100)
during OutDoor and save 20% on the newsletter...
and even more on the reports!
SGI Europe
Sporting Goods Intelligence
The Sports Goods Market
in China
SGI Europe
Sporting Goods Intelligence
WOMEN & SPORTS
in Germany
a comprehensive study of the female sporting goods market
Ask for your three-month free trial at www.sgieurope.com