Copyright © EDM Publications - France - ISSN # 1291-6269 R E T U R N T O T A B L E O F C O N T E N T lowing its acquisition four years ago of a major Swedish retail chain, Sportex, and it has started to trade online. It can be of service to Sportia on both counts and in the area of event marketing; last month it began sponsoring the second-biggest big cross-country ski race in Sweden, called Engelbrektsloppet (Stadium sponsors the biggest one, Vasaloppet). Sportia is bringing its solid financial position to the table. While Team Sportia has been working as a cooperative of re- Sam G. Nieminen, who is also CEO of the SGN Group. Nieminen will act as chairman of Team Sportia as well, but the two retailers will continue to be managed separately. As we previously reported, Team Sportia was forced into a status of insolvency and financial reorganization in the spring of 2013 due to financial losses and a cash squeeze. The retailer closed eight corporate stores and reduced its staff. It came out of the proceedings a year ago, but its financial situation has remained tight, leading to ongoing negotiations with suppliers and the banks. With Sportia stepping in, the management will be able to concentrate on other issues. It expects ec a drop in turnover for this year, but sales should be flat or up slightly on a same-store basis, depending on the weather. SGI Europe Dec. 26, 2014 It is too early to tell whether Sportia and Team Sportia will lowing its acquisition four years ago of a major Swedish retail chain, Sportex, and it has started to trade online. It can be of service to Sportia on both counts and in the area of event again become affiliated with Sport 2000 International, , the marketing; last month it began sponsoring the second-biggest big cross-country ski race in Sweden, called Engelbrektsloppet (Stadium sponsors the biggest one, Vasaloppet). buying group from which they both dropped out several Sportia is bringing its solid financial position to the table. years ago, mainly because the products they sell tend to be While Team Sportia has been working as a cooperative of retailers – like Intersport in Sweden, but not in Finland or Nor- Eugenio Di Maria - Publisher E way – Sportia is owned by the family of its chief executive, R different from those offered by Sport 2000 members in the T Sam G. Nieminen, who is also CEO of the SGN Group. Nieminen will act as chairman of Team Sportia as well, but the U German-speaking countries. Tel.: + 33 1 4983 8242 R two retailers will continue to be managed separately. N As we previously reported, Team Sportia was forced into a news@edmpublications.com T status of insolvency and financial reorganization in the spring O of 2013 due to financial losses and a cash squeeze. The retailer closed eight corporate stores and reduced its staff. It came T out of the proceedings a year ago, but its financial situation A Swiss Intersport John goes Horan up - Publisher and down (American Edition) B has remained tight, leading to ongoing negotiations with suppliers and the banks. With Sportia stepping in, the manage- L E ment will be able to concentrate on other issues. It expects a The snow started to fall Tel.: in +1 the 610 Nordic 459 4040 drop in turnover for this year, but sales should be flat or up countries and on the O slightly on a same-store basis, depending on the weather. F Alps a few days ago, jhoran@sginews.com It is too early to tell whether Sportia and Team Sportia will just in time for the Christmas holiday C again become affiliated with Sport 2000 International, the O buying group from which they both dropped out several N years ago, mainly because the products they sell tend to be T season, but the unseasonably mild weather of the autumn different from those offered by Sport 2000 members in the E German-speaking countries. N T has seriously affected sporting goods and fashion retailers. ers rs. Swiss Intersport goes up and down The snow started to fall in the Nordic countries and on the The belated snowfall has caused particularly strong dam- Alps a few days ago, just in time for the Christmas holiday season, but the unseasonably mild weather of the autumn has seriously affected sporting goods and fashion retailers. The belated snowfall has caused particularly strong damage to sports retailers in the Nordic and alpine regions of the p 8 Dec. 26, 2014 EDM Publications www.edmpublications.com EDM Publications www.edmpublications.com in partnership with: & 30 | INDUSTRIE | International 8.<strong>2015</strong> Rip Curl versteht die Frauen Der australische Boardsport-Spezialist öffnete unlängst seinen zweiten Shop speziell für Frauen. Wie der erste Laden in Hossegor ist der zweite ebenfalls im französischen Baskenland, in Biarritz, angesiedelt. Die Verkaufsfläche beträgt 50 Quadratmeter. In Biarritz gibt es dazu auch einen Rip-Curl-Shop speziell für Männer. Insgesamt zählt die Marke 15 Geschäfte in Europa. POWERED BY Sporting Goods Intelligence Europe ist der einzige paneuropäische Business-Newsletter für die Sportbranche. Seit 1989 informiert SGI Europe in 40 Ausgaben pro Jahr mit exklusiven Nachrichten und Analysen kompakt und ausschließlich in englischer Sprache über den europäischen und weltweiten Sportartikelmarkt. Falls Sie SGI Europe noch nicht kennen, informieren Sie sich unter www. sgieurope.com und bestellen Sie ein kostenloses zweimonatiges Probeabonnement unter sgi-sf@edmpublications.com DÉCATHLON Expansion nach Mexiko Der französische Fachmarkt-Spezialist plant, sich in Lateinamerika weiter auszudehnen. Zu diesem Zweck wird nun ein Tochterunternehmen für den mexikanischen Markt aufgebaut. Décathlon ist bereits in Brasilien präsent, wo die Zahl der Filialen im vergangenen Jahr um drei auf 18 ausgebaut wurde. In diesem Jahr kam bereits ein weiterer Store hinzu. Die Leitung der Firma in Mexiko wird Eric Fortune übertragen. Einen Terminplan oder einen Standort für den ersten mexikanischen Laden gibt es aber offenbar noch nicht. Wie es heißt, ist die Kette an dem mittelamerikanischen Land besonders interessiert wegen der hohen Bevölkerungszahl, des starken Wirtschaftswachstums und der recht ausgeprägten sportlichen Betätigung der Mexikaner. Der Aufbau der neuen Tochter soll zunächst von Spanien aus organisiert werden, dem wichtigsten Auslandsmarkt der Franzosen. Die Spanier sollen auf den Gebieten Organisation, Personalwesen und Kommunikation das Mexiko-Geschäft aufbauen helfen. AS ADVENTURE/SNOW + ROCK Belgier kaufen in Großbritannien zu Die Investment-Firma LGV Capital hat sich nach fünf Jahren entschlossen, den britischen Händler Snow + Rock zu veräußern. Zugegriffen hat der belgische Outdoor-Spezialist AS Adventure, der zudem die Ketten Bever in den Niederlanden und Cotswold Outdoor auf den britischen Inseln kontrolliert. Neben Outdoor- und Skigeschäften betreibt Snow + Rock zudem Spezial-Shops für Fahrrad und Running. Die neue Kombination aus Cotswold und Snow + Rock wird mit einem Umsatz von zuletzt 210 Mio. Pfund Sterling (288,7 Mio. Euro) zum größten Outdoor-Händler in Großbritannien vor JD Sports Fashion (170 Mio. Pfund/233,7 Mio. Euro). Gesteuert wird die Allianz von Hans Falkenburg, CEO von Cotswold. Der bisherige Chef von Snow + Rock und zuvor langjährige Geschäftsführer von Berghaus, Richard Cotter, tritt zurück, wird aber noch für einige Monate beratend zur Seite stehen. Erst vor kurzem wechselte AS Adventure selbst den Besitzer: Lion Capital verkaufte die Gruppe mehrheitlich an den französischen Investor PAI Partners. NPD GROUP Sportumsätze im Web recht niedrig Im vergangenen Jahr legten die Online-Umsätze in den fünf größten europäischen Märkten (Frankreich, Großbritannien, Deutschland, Italien, Spanien) um 19 Prozent zu und erreichten einen Wert von rund 6,5 Mrd. Euro. Das ergab eine Untersuchung der Marktforscher der NPD Group. Das ist ein substantieller Anteil von 18 Prozent am gesamten Volumen dieser Länder. Gleichzeitig zeigt die Studie aber auch, dass der Sporthandel im Vergleich zu anderen Branchen immer noch einen recht niedrigen Internet-Anteil aufweist. Zum Vergleich: Bei Spielzeug liegt dieser Wert schon bei einem Viertel der gesamten Erlöse. NPD fand heraus, dass zwei Drittel aller Kaufentscheidungen nach wie vor im stationären Laden endgültig getroffen werden. Bei 61 Prozent aller Einkäufe geht es um den Bedarf nach einem Produkt anstatt einer bestimmten Marke oder gar einem spezifischen Modell. SGI Europe Sporting Goods Intelligence News and analysis of the international market SGI Europe Sporting Goods Intelligence News and analysis of the international market www. sgieurope.com Private and Confidential © Sportia takes control of for its franchised stores. The private label collection was recently Vol. 25 - N°40+41 - Dec. 26, 2014 Team Sportia - Finnish and Swedish retailers join forces p 1 enlarged with the addition of some Through an equity increase, Sportia, a financially solid Finnish chain will be extended to all the products - Sports Direct improves margins ....... p 2 bags and shoes. The cooperation - Lex Gruppe will work with GSM .......p 2 of nearly 60 franchised stores, is that they purchase in large quantities from major brands such as - Chris Ronnie to spend 4 years in jail .... p 4 acquiring a 67.5 percent controlling stake in Team Sportia, the thirdlargest sports retailer in Sweden, tiating better deals and smarter lo- Bauer, Cycleurope or Scott, nego- - Nike grows in Europe, China, women's . p 4 which has recently gone through gistical solutions. - Disappointing results for Quiksilver ... p 6 rough times. It’s a significant across - Gregg Ribatt will run Crocs............ p 8 border transaction that is intended Team Sportia has an efficient distribution center - that t may be placed Li Ning raises more capital ................. p 8 to refinance the Swedish operation and to achieve higher economies of at the disposal of Sportia’s franchi- - Bread & Butter is insolvent ................... p 9 scale in the face of the steady expansion of Stadium and XXL across the tia has also a strong gp position in the Corporate Nordic countries. bike sector following o its acquisition sees across the border. Team Spor- Fox Factory, Makalot, Mifa, Noël, four years ago of a major SGI Swedish Europe Puma, Reed, SDI, YKK, etc. Together, the two chains will have retail chain, Sportex, , and it has an annual turnover of around three started to trade online. It can be of Management & Distribution billion Swedish kronor (€314.0m-$384.4m), service to Sportia on both counts two-thirds of which will be generated by the 105 stores owned or fran- last month it began sponsoring the Icebug, Jaked, K2, Masters, and in the area of event marketing; Décathlon, Deckers, Hi-Tec, chised by Team Sportia. Anders Edvardsson, who has been confirmed ski race in Sweden, called Engel- Speedo, Stöckli, Sunice, etc. second-biggest st big cross-country Moncler, Nike, Outerknown, as chief executive of Team Sportia, brektsloppet (Stadium sponsors described the merger as “the perfect match.” Callaway, Golfino p 8, Intersport PSC the biggest one, Vasaloppet). tailers – like Other Intersport Results in Sweden, but not in Finland or Norway – Sportia is owned by the family of its chief executive, Sportia is bringing g its solid financial position to the table. While Rossignol, etc. p 2,Johnson p 8, Lululemon p 7,Metro, Both retailers are strong in crosscountry skiing and team sports like Team Sportia has been working as ice hockey. They offer a lot of hardware and pride themselves on techtersport in Sweden, but not in Fin- a cooperative of retailers – like In- Others Adidas, Alibaba, Asics, Cisalfa, nical expertise and service, and they land or Norway – Sportia is owned EOG, Fesi, Fifa, Fusalp, ispo p 10, have both developed growing categories such as running. They have Sam G. Nieminen, inen , who is also CEO by the family of its chief executive, New Balance, Lotto, Nike, Poc, Puma p 11 , Reebok, Rossignol, been working together on a private of the SGN Group. Nieminen will act Roxy, Under Armour, VF, Zoggs, etc. label and will work more closely in as chairman of Team Sportia as well, the future. but the two retailers will continue to - Happy New Year to our Subscribers - be managed separately. The franchisees of the Finnish company have been purchasing for As we previously reported, Team many years the private North Bend Sportia was forced into a status of line of clothing developed by Team insolvency and financial reorganization in the spring of 2013 due to fi- Sportia and sourced in the Far East The information printed in this newsletter cannot be photocopied, faxed, translated or distributed electronicallycally without t the publisher’s s permission. sion A comprehensive business news service for the sporting goods industry Not subscribing yet? Subscription-based business newsletter, online archives on the international sports goods market. Check our newest research reports: Subscribe at our stand (West Entrance, FW100) during OutDoor and save 20% on the newsletter... and even more on the reports! 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