Quartalsvorschau - Springer Gabler

WL für studium + beruf
Key learnings from successful strategic innovators
in various industries
Kathrin M. Möslein | Emilio E. Matthaei (Hrsg.)
Strategies for Innovators
A case book of the HHL Open School Initiative
Das Buch
‘Strategies for Innovators’ is a case book that covers the entire
business life-cycle of innovative firms. Readers will acquire
knowledge on venture creation and growth strategies as well as
strategies for open innovation. How to foster an organization‘s
strategic ability to innovate is a constant challenge not only for
large multi-nationals, but equally for small and medium-sized
firms. Therefore, the book presents a number of carefully selected
cases that provide key learnings from successful strategic
innovators in various industries.
For students it offers insight in challenging management practices,
for managers in small and medium-sized firms it provides a
consistent strategic understanding for the day-to-day handling
of innovation at hand.
Der Inhalt
Introduction to Strategies for Innovators
Venture Creation Strategy
Growth Strategy
Market Entry Strategy
Strategy for Environmental Change
Product Innovation Strategy
Open Innovation Strategy
Möslein, Kathrin M. | Matthaei, Emilio E. (Hrsg.)
Strategies for Innovators
A Case Book of the HHL Open School Initiative
2008. ca. 200 S. Br.
ca. EUR 29,90
Warengruppe 1784
ISBN 978-3-8349-0761-5
Februar 2008
Lehrbuch Ë|xHSNINEy907615z
Die Zielgruppen
Students get insight in challenging management practices
Managers in small and medium-sized firms get a consistent
strategic understanding for the day-to-day handling of innovation
at hand
Die Herausgeber
Kathrin M. Möslein is Professor of Information Systems at the
University Erlangen-Nuremberg and Academic Director of the
Center for Leading Innovation and Cooperation (CLIC) at the
HHL - Leipzig Graduate School of Management, Germany.
Emilio E. Matthaei is research associate at the Institute of
Information Systems at the University Erlangen-Nurmeberg
and research scholar at the Center for Leading Innovation and
Cooperation (CLIC) at the HHL - Leipzig Graduate School of
Management, Germany.
Wichtige Titel aus dem Umfeld
Albers, Cross-functional Innovation Management
Albers/Gassmann, Handbuch Technologie- und Innovationsmanagement
Bergmann/Daub, Systemisches Innovations- und Kompetenzmanagement
Herstatt/Verworn, Management der frühen Innovationsphasen
Reichwald/Piller, Interaktive Wertschöpfung
Stern/Jaberg, Erfolgreiches Innovationsmanagement
Fax 0611.7878-420 | www.gabler.de QV 1.2008| 59