virtualization of design and production a thesis - Bilkent University

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x Something I wasn’t sure of But I was in the middle of Something I forget now But I have seen too little of
1. INTRODUCTION 1.1. The Aim and the Method of the Study Both the practical and theoretical issues about the objects in our daily lives would persist to be appealing since we inevitably confront their existence and make use of their utility. However, the representations of objects to us within the market relations obtain a quite distinctive character compared to our actual experiences. Marxist notion of object as a value in the capitalist society constitutes one of the main arguments of this study. The dichotomy of use value and exchange value of products finds its grounds as form and function duality in terms of design. Even if form does not correspond to exchange value literally, we may disseminate the term ‘form’ as the image or the visualization of the product with regard to our object of study. For Marx, the exchange value disguises or even abolishes use value within the market relations. Besides, Adorno and Horkheimer discuss the same problematic in a broader perspective. They argue that there is a distinctive predomination of exchange value over the use value that explicitly reveals itself under the monopolistic hegemony of capitalist ideology. Therefore the ground of exploration is whether the same scenario is valid for design and designed products in terms of form [image] and utility. 1
Page 1 and 2: VIRTUALIZATION OF DESIGN AND PRODUC
Page 3 and 4: ABSTRACT VIRTUALIZATION OF DESIGN A
Page 5 and 6: ACKNOWLEDGEMENTS I would like to ex
Page 7 and 8: 3.2.2 Photorealistic Rendering and
Page 9: LIST OF FIGURES Fig.1 Stages of arc
Page 13 and 14: marketing and production risks, the
Page 15 and 16: 2. EXPLORING THE MEANINGS OF PRODUC
Page 17 and 18: Apparently, speaking of a material
Page 19 and 20: In one of his earlier works Jean Ba
Page 21 and 22: and reified into a code in the eyes
Page 23 and 24: other words there are only needs be
Page 25 and 26: sense will always be an ‘essentia
Page 27 and 28: magazines make up a system that is
Page 29 and 30: consciousness of God; in mass art,
Page 31 and 32: would be plain ‘consumer informat
Page 33 and 34: appropriation by society, for there
Page 35 and 36: transformed into a consumer. In act
Page 37 and 38: important to understand how this te
Page 39 and 40: analyses, these applications also c
Page 41 and 42: observation. Baker explains the rea
Page 43 and 44: elationship with the model in anyth
Page 45 and 46: Fig.2 Photorealistic rendering of a
Page 47 and 48: coextensitivity: it is genetic mini
Page 49 and 50: When we apply the Baudrillard’s c
Page 51 and 52: Fig. 4 The conventional product cyc
Page 53 and 54: prototyping (RP) for a more customi
Page 55 and 56: these customers’ tastes to sell t
Page 57 and 58: individual wants and needs can be a
Page 59 and 60: 3.4.3. Rapid Prototyping and Rapid
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Fig.10 The rapid prototype of compl
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machines for the manufacture of pro
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4. RECONSIDERATION OF THE DOINANT V
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of potential rejection. Even if the
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Fig.12 3D renderings of spotlight 5
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Fig. 13 Rapid prototype models for
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Fig.14 Rapid prototype and computer
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transformed to a computer system. O
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offers but also for the living cond
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The conventional method for archite
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Fig.18 The virtual model of the İM
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mass production, at least the proje
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All the design and production appli
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This sign value of objects, reinfor
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Sign value of objects as Baudrillar
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homogenous market and right after t
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through virtualization of design an
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Bauman, Zygmunt and T. May. Thinkin
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Webster, Greame. “Computers and 3
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